A/B Test

Implement Image Thumbnails

During our CRO Audit for this supplement brand, we noted during their session recordings and heatmap data that product images were not being thoroughly viewed on mobile devices. This may have been due to users not realising that multiple images were available, assuming that there was only one. Images on product detail pages encourage site engagement, longer session times, and educate customers on the products they’re interested in, all while making customers excited about what they’re going to purchase.

Thumbnails help users identify and select the content they want to view, reducing excessive clicks and improving navigation. We hypothesised that displaying thumbnail images on the homepage would make one of the most persuasive elements more prominent and influence users’ decision to purchase.

The Results

Based on the two-week results, Variant 1, which displayed thumbnail images on the product detail page, saw strong results across key metrics. The test demonstrated that by making product images more prominent and easier to navigate, we improved the usability of the product detail page and contributed positively towards key conversion goals. Variant 1 showed consistent uplifts throughout the purchase journey and was confidently set live.

  • 1.71%

    Increase in Conversion Rate

  • 3.44%

    Increase in Checkout Visits

  • 2.5%

    Increase in Add to Cart
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