Shopify CRO Agency A/B Tests
Small Changes, Massive Impact
Get inspired by practical Shopify A/B test examples that led to impressive gains. Clearly understand the tests we ran, the logic behind them, and the measurable results they produced.

9% Increase in Conversion Rate
Subtle structural changes matter. Organising PDP content into an accordion helped reduce friction and drove a measurable revenue lift without compromising on key details.

4% Increase in Revenue per Visitor
Making scent selection easier with swatches helped increase conversion and revenue, while revealing new insights about subscription behaviour.

26.2% Increase in Revenue per Visitor
Discover how adding express checkout options to the cart boosted revenue per visitor by 26.2% and drove a 53% uplift in mobile performance.

11.11% Increase in Revenue per Visitor
Discover how simplifying mobile navigation helped customers find products faster and transformed browsing into buying.

18.73% Increase in Revenue per Visitor
Testing the layout of information on the product detail page is important, as not all customers process information the same way. By tweaking the way these sections are presented, we...

65.16% increase in Conversion Rate
Conducting an A/B/C test by simply shifting elements on the product detail page made large impacts on the Conversion Rates, Revenue per Visitor, and Add to Cart Rates of one...

73.5% Increase in Average Order Value
Read how a small change can make wave-high impacts to increase Conversion Rates, Average Order Value, and Revenue per Visitor for one of our clients.

40.37% Increase in Revenue per Visitor
Changing the copy of one sentence increased Conversion Rates, Revenue per Visitor, Average Order Value, and Checkout Visits in one go.

10% increase in Conversion Rate
The first fold makes an impact. We found out how much when we optimised the PDP fold of a client to see increases in Conversion Rates and Clicks on Cart,...

83% increase in Product Additions in Smart Cart
This one optimisation to the cart made a big impact on how many customers added additional products to their cart—within the cart.

104% increase in Auto-Ship Selection
When looking to increase Subscription Rates, this one change increased that plus the Add to Cart Rate and Conversion Rates.

6% increase in Subscription Rate
Tweaking the copy on-site to make them more relatable made a large impact on Subscription Rates, Average Order Values, and Conversion Rates.
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