How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
A 1% or 2% uplift can look modest until it is applied to a high-volume Shopify store. Using anonymised A/B testing data, we show how small movements in conversion rate,...
A 1% or 2% uplift can look modest until it is applied to a high-volume Shopify store. Using anonymised A/B testing data, we show how small movements in conversion rate,...
We audited 200 UK and US retailers to see whether AI shopping agents can reach, understand and buy from their stores. See the scores and findings.
We audited 200 UK and US retailers to see whether AI shopping agents can reach, understand and buy from their stores. See the scores and findings.
Blend is European CRO Agency of the Year 2026. See the anonymised Shopify CRO results and testing discipline behind the award.
Blend is European CRO Agency of the Year 2026. See the anonymised Shopify CRO results and testing discipline behind the award.
Find out whether your Shopify store has enough eligible traffic to A/B test, how baseline conversion rate and MDE shape sample size, and which evidence routes to use when conventional...
Find out whether your Shopify store has enough eligible traffic to A/B test, how baseline conversion rate and MDE shape sample size, and which evidence routes to use when conventional...
The add-to-cart rate measures the share of sessions where a visitor adds at least one product to the cart. Calculate it by dividing sessions with an "add-to-cart" event by total...
Customer retention is crucial for the sustainable growth of your brand. With the rising costs of acquisition channels and recent privacy updates making it more difficult and expensive to attract...
For many reasons, including the risk of having serious legal consequences, it is important for every company to conform to the WCAG standards. Doing so is not an overnight process...
If you want to build trust and gain the confidence of your customers, reviews are the perfect tool.
If there's one thing that all Shopify merchants can agree on, it's the importance of using free shipping to attract and retain customers. Why? Because it encourages users to buy...
CTA stands for call to action. It is a button, link or prompt that tells a visitor what to do next, such as “Buy now”, “Add to cart” or “Book...
Why Is Search Important For User Experience? One of the seven core UX factors is findability and it refers to users being able to easily find information within a digital...
Blend Commerce explains the importance of responsive design as part of the process of improving UX and UI.
Blend Commerce takes you through the importance of delivering design consistency across visual, functional internal, external, functional and visual elements.
Blend Commerce shows why simplicity is key at times when it comes to User Experience (UX) and User Interface (UI)
Blend Commerce explains everything there is to know about last clickconversions on your Shopify website. Read on and get in touch for additional support.
Are you regularly diving deep into your data with an ecommerce report? Blend Commerce tells you why you should be looking into your analytics regularly.
Have you checked your Shopify Speed Score lately? In this blog, Blend Commerce tell you why you should take a second look at your Website Speed Score.
Now more than ever, there has never been a better time to invest in a subscription-based model for your Shopify Store. In this blog, Blend Commerce tells you why.
Heatmaps are a powerful tool that we can use to analyse and understand what users do when they visit your site. Where do they click? How far do they scroll?...
Subscriptions are the fastest growing area in commerce that offer exciting opportunities for your brand to build a community - here’s how they could help your business.
Needs and requirements from your user testing is a must, to understand the functionality of an existing website you want to grow or a new adventure.
Congratulations on launching your new store design! I bet you are wondering what happens next? Well, let us help!
Blend Commerce describes what A/B testing is, why it’s useful for businesses and how to do it successfully.
Conversion Rate Optimisation (CRO) helps online stores turn more visitors into customers by improving user experience, increasing revenue, and reducing acquisition costs. This article explains why CRO matters and the...
Blend's UI/UX Designer, James Ingelton, reviews some of the top features to include on your online store
To help you make more informed assessments, we’ve created this article to run through the core Shopify store metrics you should be evaluating, and provide some of the most up...
Blend Commerce details how to create a product recommendation quiz on Shopify to improve your customer’s experience.