We have all had to experience a huge change in our lives; something we have never had to go through before. Home is not just somewhere we go to sleep, but is now our office, our schools, our exercise and even for some of us, our pubs! Life has changed so much, but it does not all have to be in a negative way. Here at Blend, we have been trying to think of ways to make the best of a bad situation, perhaps by spending more time doing activities we love, or taking the time to learn a new skill.
As we have seen over the past few weeks, events and conferences have been cancelled to protect those who would have been attending from having to be in a public place, and it will be a long time before this industry can get back to where it once was. The events industry still wants consumers to get the information they need, and so some have turned to virtual events to implement this.
But what events are out there and which are relevant to your business?
PushOwl has created an app for Shopify that gives push notifications. A push notification is a message that pops up directly on your screen - whether it be mobile or desktop - without having to open an app or email to see it. This means there are no barriers between the company and the customer.
Gorgias is a customer support platform that has been specifically built for e-commerce businesses. It has been designed to make your communication with your customers as easy as possible, by integrating all the possible channels they can contact you on into one easy-to-use app, including email, Facebook, Instagram, SMS and messenger.
With over 10,000 Shopify merchants already using ReCharge, this subscription-based platform is the perfect addition to stores to help them upscale and grow. With over 15% of online shoppers found to be signing up for subscriptions for their purchases, and the subscription ecommerce market growing by 100% year on year, the need to offer this as an option for your consumers is vital.
On Wednesday 11th March, Blend Commerce held their first Shopify Meetup in Leamington Spa. Following previously successful meetups, we decided to create a new addition to this quarter’s meetup - a Shopify Merchant Workshop. Selected merchants were invited to the workshop by both Blend and our key partners, LoyaltyLion, ReCharge, SMSBump, and Gorgias.
At Blend, we’ve helped many high growth brands build out a fully optimised A/B testing plan for their Facebook Ads. For us, it’s all about developing their understanding of the platform and adding the realisation that a good Facebook Ad campaign doesn’t start with one image or one audience.
As the new year is in full swing, no doubt you'll be thinking about events, particularly Shopify events and eCommerce conferences that are coming up. However, are they worth attending? As a Shopify merchant or partner, working out how to get the best from these events is always tricky.
One of the most influential modes of marketing for Shopify Merchants is using SMS to promote their store. It’s quick and easy for the customer to read which can grab their attention. A popular and easy-to-navigate app for doing this on Shopify is SMSBump. SMSBump is a Yotpo Company, which is known as one of the industry-leading e-commerce marketing platforms.
Statistics show that over 50% of your revenue is generated from your top 20% most loyal customers, proving that there is nothing more essential for a brand than holding on to their clients and persuading them to order with them again and again.
With BFCM 2019 right around the corner, getting ready to take advantage of big sales opportunities is critical. While there may not be time to make large scale changes to your Shopify store, we're still helping our clients make some final 'big impact' changes to their Shopify store. In this guide, we show you how to get BFCM 2019 ready in one day.