How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
A 1% or 2% uplift can look modest until it is applied to a high-volume Shopify store. Using anonymised A/B testing data, we show how small movements in conversion rate,...
A 1% or 2% uplift can look modest until it is applied to a high-volume Shopify store. Using anonymised A/B testing data, we show how small movements in conversion rate,...
We audited 200 UK and US retailers to see whether AI shopping agents can reach, understand and buy from their stores. See the scores and findings.
We audited 200 UK and US retailers to see whether AI shopping agents can reach, understand and buy from their stores. See the scores and findings.
Blend is European CRO Agency of the Year 2026. See the anonymised Shopify CRO results and testing discipline behind the award.
Blend is European CRO Agency of the Year 2026. See the anonymised Shopify CRO results and testing discipline behind the award.
Find out whether your Shopify store has enough eligible traffic to A/B test, how baseline conversion rate and MDE shape sample size, and which evidence routes to use when conventional...
Find out whether your Shopify store has enough eligible traffic to A/B test, how baseline conversion rate and MDE shape sample size, and which evidence routes to use when conventional...
There are CRO agencies and there are CRO agencies. How do you know which is the right one for your business? Learn what to look for, what to ask, and...
What is a marketing experiment? The key questions answered and everything you need to know about experimentation for CRO.
Blend Commerce has been named Global CRO Agency of the Year 2026 at the Global Agency Awards, and we don’t mind admitting we’re going to take a moment to enjoy...
Most houses have a junk drawer. You know the one. Stuff just gets thrown in there. Rubber bands, receipts you'll never look at, old batteries. Those little pointy tools you...
Theory is great, but ideas that have worked in the wild 100 times are better. These tips are all hard-hitting, quick-to-impact CRO classics - 13 of our greatest hits, proven...
User testing for CRO helps you understand how real people experience your Shopify store, where they get stuck, what they like, and what stops them from buying. While analytics can...
Understand what A/B testing is and why it's essential for Shopify stores, before learning how to plan your own A/B tests for conversion rate optimisation. The ultimate beginner's guide.
Site speed is one of the most impactful technical levers for improving Shopify conversions. This guide explains how to audit load times, fix common performance issues, and reduce friction that...
A practical guide to Shopify theme optimisation for CRO, covering hierarchy, CTAs, product pages, and mobile-first fixes.
A practical guide to the most important CRO metrics, how to calculate them, and what to check when they move. Includes formulas, diagnostics, and real-world context for Shopify brands.
A practical guide to common eCommerce conversion problems and the tools that can help diagnose and fix them. Learn which CRO apps support specific funnel issues, from product discovery to...
Conversion optimisation isn't about quick fixes, redesigns, or chasing one metric. This guide debunks the most common CRO myths holding eCommerce brands back and explains what actually drives sustainable growth....
A practical guide to A/B testing for eCommerce teams that want to drive revenue, not just lift conversion rate. It covers 15 evidence-led hypothesis prompts, the signals behind them and...
Shopify SimGym is Shopify’s new AI-powered shopper simulation tool for stress-testing. Here’s what it means for eCommerce growth, consumer psychology, and CRO.
A practical CRO glossary defining the key conversion optimisation metrics used in eCommerce. Understand what each metric means, why it matters, and how they work together to drive performance.
Most eCommerce brands don’t struggle because of a lack of ideas. They struggle because they don’t know which problems actually matter, which ones can wait, and which changes will move...
Launching a mobile app is now easier and more affordable than ever for Shopify brands. This guide breaks down the top Shopify mobile app builders, who they’re best for, and...
If you're running a Shopify store, you're constantly battling rising ad costs, crowded email inboxes, and the endless fight to keep customers coming back. You've probably optimized your mobile website...
In 2025, Blend Commerce has been recognised across UK, European, and Global stages — winning UK eCommerce Agency of the Year (Small and Medium), Standout CRO Agency of the Year,...
Message mining is the secret to understanding your customers' needs and refining your eCommerce messaging strategy. In this blog, we explore how to conduct message mining, why it's important, and...
Blend Commerce’s Lead CRO Strategist shares three data-driven A/B tests using Rebuy that boosted conversion rates, AOV, and revenue per visitor for Shopify brands.
How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
This guest post explores 5 essential metrics for wholesale and hybrid brands, with insights from the B2B experts at SparkLayer.