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At Blend, we’ve helped many high growth brands build out a fully optimised A/B testing plan for their Facebook Ads. For us, it’s all about developing their understanding of the platform and adding the realisation that a good Facebook Ad campaign doesn’t start with one image or one audience.
As the new year is in full swing, no doubt you'll be thinking about events, particularly Shopify events and eCommerce conferences that are coming up. However, are they worth attending? As a Shopify merchant or partner, working out how to get the best from these events is always tricky.
One of the most influential modes of marketing for Shopify Merchants is using SMS to promote their store. It’s quick and easy for the customer to read which can grab their attention. A popular and easy-to-navigate app for doing this on Shopify is SMSBump. SMSBump is a Yotpo Company, which is known as one of the industry-leading e-commerce marketing platforms.
    Statistics show that over 50% of your revenue is generated from your top 20% most loyal customers, proving that there is nothing more essential for a brand than holding on to their clients and persuading them to order with them again and again.
    With BFCM 2019 right around the corner, getting ready to take advantage of big sales opportunities is critical. While there may not be time to make large scale changes to your Shopify store, we're still helping our clients make some final 'big impact' changes to their Shopify store. In this guide, we show you how to get BFCM 2019 ready in one day.
    With Black Friday Cyber Monday (BFCM) 2019 almost in our midst, it’s important for store owners to get ready for a massive influx of consumers visiting their online store and checking out products. If you want to make the most of this annual sale craze, it’s important that you take all necessary efforts to provide your customers with a positive online shopping experience. 

    We’re still continuing to see new updates to the Facebook Ads Manager interface this month, but Facebook has slowed down this month focusing more on updates to come and further streamlining their new interface. Here are the main updates we’ve seen in October.

    It’s super simple to jump onto an email marketing platform likeKlaviyo, create a template and start sending emails instantly. The question is. how do you know if your subscribers will respond well to your design? The short answer is you don’t, but here’s how you can find out. In this blog, we’ll be usingKlaviyo’s best practices alongside our own knowledge and experience of A/B Testing to talk you through a strategic plan to really find out what your subscribers like.

    In this blog, our partners at SMSBump provide an insight into how SMS marketing can be used to boost sales on your Shopify store. In a recent episode of  Shopify Across the Pond, founder of SMSBump, Mike Stoychev, discussed the power of SMS marketing for Shopify store owners. This blog provides a more detailed look at the points covered in the  podcast episode.

    When it comes to marketing there isn’t really a right or wrong answer to what can work for your business, but there are often small things we marketers don’t think about or push aside that can really elevate our marketing to the next level. In this blog, we’re going to talk you through 10 of the most common mistakes we see marketers make.

    We’re still continuing to see new updates to the Facebook Ads Manager interface this month, but Facebook has also really pushed out updates on their Business Manager as well, with the aim of creating a coherent and efficient platform. Here are the main updates we’ve seen in September.

    To help you make more informed assessments, we’ve created this article to run through the core Shopify store metrics you should be evaluating, and provide some of the most up to date data available. We’ve also offered some suggestions and levers on how you can improve your performance to get closer to or excel against your competitors in these areas.