A tale as old as… well, as old as eCommerce has been around (for anyone interested, it was May 1989 when Compumarket was released): conversion rates can make or break your success. Whether you’re a start-up or looking to optimise your eCommerce store even further, we have five actionable strategies to increase your Shopify conversions quickly.
1: Improve Your Shopify Loading Speed
One of the most critical factors that affect conversion rates is your Shopify loading speed. Everyone wants everything now, and that includes the imagery and information on your site. According to research, a one-second delay in page load time can reduce conversions by up to 7%. Here are three quick ways to have a fast Shopify store:
- Compress images: Use tools like TinyPNG to reduce image file sizes without compromising quality to improve page load time.
- Minimise scripts: Remove unnecessary scripts and plugins that slow down your site.
- Utilise caching: Leverage Shopify’s built-in caching or use apps like WP Rocket for improved performance.
2: Enhance Product Page Design to Increase Conversions
Your product detail pages (PDPs) are your virtual shop windows. They need to be visually appealing, informative, and easy to navigate. And, like with most things relating to your Shopify store, you’ll need to take into account psychology along with best practices.
Here are three ways to enhance your Shopify product pages with some simple design tips:
- Use high-quality images and videos: Showcase your products from different angles and in various contexts to give customers a better idea and understanding of what you sell.
- Ensure clear product descriptions: Include key features, benefits, and use cases. A/B test placements and styling to ensure the message really gets across.
- Implement customer reviews: Add trust and social proof. While shopping, your customers will unconsciously ask, ‘why you?’ and you need to be there with an answer before they ask.
Here’s a quick example using Madam Glam.
As you can see, they have images of the product, but that’s about it. Based on our experience with the cosmetics industry, we know that users place great importance on product images. While a few of their products make use of this, it’s very limited. As an example, if Madam Glam placed multiple images showing what gel nails look like when the product is applied, this may largely improve the conversion rate. While a few of their products make use of this, it’s very limited. It’s not just about including a photo of a product and its colour code; adding images where the usage is shown is crucial. Be sure to always prioritise product images.
3: Simplify the Shopify Checkout Process
A complicated checkout process is a common cause of cart abandonment. Streamline your checkout flow to make it as frictionless as possible and reduce cart abandonment. Here are three ways to create a simplified checkout experience:
- Enable guest checkout: Allowing customers to purchase without creating an account is the first step in creating a seamless checkout.
- Minimise form fields: Only ask for absolutely essential information and use autofill where possible. The goal here is to make the entire process quick and easy.
- Offer multiple payment options: Cater to different preferences with diverse payment gateways, like Shop Pay or Apple Pay. You always want to give your customers as many options as possible.
4: Increase Conversions with Trust Signals and Social Proof
Building trust with your customers is crucial for converting visitors into customers. These days, the options are endless, meaning you have more competitors out there, and customers know there are more scams out there. By incorporating trust signals and social proof throughout your Shopify store, you’ll be able to increase the likelihood of customers hitting that ‘Buy Now’ button. Here are three ways to increase the trust between you and your customers:
- Customer testimonials: Display genuine reviews and testimonials prominently. Make sure they’re also easily verifiable because, as we said, customers are aware of scams out there.
- Trust badges: Showcase security certifications, guarantees, and rewards. This way, you’re reducing the risk perception from the customer’s perspective.
- Highlight press mentions: Feature any media coverage or partnerships for an extra boost in social proof.
5: Leverage Personalised Marketing
Shopify personalisation can significantly enhance the shopping experience and increase conversions. By creating a custom shopping experience for your customers, they’re more inclined to invest in it. Here are three ways to use personalised marketing on your Shopify store:
- Recommendation engines: Use apps like Rebuy to suggest products based on browsing and purchasing behaviour.
- Segmented email campaigns: By using Klaviyo’s robust segmentation capabilities, you can send targeted emails based on purchase history, preferences, and where they are in their customer journey with your brand.
- Dynamic content: Customise elements like homepage banners and product recommendations for new versus returning visitors.
Bonus Tip: Optimise for Mobile Users to increase Conversion Rate
As of 2023, mobile users make up an average of 60% of eCommerce store visitors. Creating a mobile-friendly store should be an exceptionally high priority for your eCommerce store. Here are three ideas to implement mobile optimisation:
- Responsive design: Use a mobile-friendly theme that adapts to multiple screen sizes and devices. Not only will this improve your Shopify mobile experience, but it will also cut down your workload in mobile optimisation.
- Fast loading on mobile: Like with desktop, prioritise site speed and performance to create a quick and easy shopping experience.
- Streamlined navigation: Simplify menus and ensure buttons are easily clickable on touchscreens.
Blend & Shopify Conversions
By implementing these five quick wins, you can effectively enhance your Shopify’s conversion rate and drive more sales. Continuously monitor and analyse your store’s performance using Shopify analytics to identify further areas for improvement. And if you’re short on time and energy, Blend is there to help. As Shopify Plus experts, we have the knowledge and tools to implement optimisations to increase your Shopify sales. Book a no-obligation strategy call with the team at Blend, and let’s talk about what we can do for you.
Published: July 02, 2024
Last updated: October 23, 2024