As you walk through our offices around 3.30pm each day, you can hear three things: the sound of Snickers bars being consumed, in one bite, the sound of the guy next door complaining loudly to his suppliers on his cell and the sound of our consultant’s saying ‘WOAAAHHHH!’

You can get a Shopify store built for $500. You can also get a pizza for 5 bucks, but why do we buy a $15 pizza from Domino’s? Why do we buy our sneakers from Footlocker at $200 and not Target for $30? We could save a whole heap of ...