The Tech Stack Every Clothing Brand Store Should Have

Do you sell clothing and accessories? Then the Clothing Brand setup is the right choice for you.

As a clothing brand, your customers often know what they want, but with a large range of products, it can be hard to navigate these and find the perfect one for them.

Creating an easy and helpful experience is a great starting point for a Clothing Brand.

If you can find out what they are looking for but also provide great customer service, you’ll get customers coming back to you just for the experience and the lifestyle you can create.

Clothing Brand

Octane.ai

Octane.ai has a great solution to finding out more from your customers. They have a feature that allows you to create a quiz hosted on your website. Using a series of questions and multiple choice answers, Octane.ai integrates with your Shopify store so you can recommend products from the results page that can be added to cart straight from the page.

You can even go a step further and recommend product collections. For example, if your quiz was recommending t-shirts from a particular brand, why not upsell jumpers or jackets from them as well?

Octane.ai has a great integration with Klaviyo that will allow you to sync these answers as custom properties. All you need to do is make sure you collect an email address at the end of the quiz.

This will then sync with Klaviyo and you can create custom segments based on your customer’s quiz answers. You could use the custom properties to trigger an email in your welcome flow that sends their recommendations via email as well.

Klaviyo

Gathering this kind of information will be helpful for Clothing Brands as it allows you to start creating a customised experience for them.

By showing them, you understand what they want or can make style recommendations, you can start building a repertoire with them that will make them want to come back.

Klaviyo is the ideal email solution for clothing brands. Their advanced segmentation, when used with Shopify and Octane.ai, is going to allow you to create personalised content throughout your email strategy. You should use custom properties to segment your Flows and Email Campaigns.

For example, if you know your customer is always you should segment your Emails by size so you can send personalised content and create the right data feeds to recommend products that are available in their size.

Klaviyo SMS

Using Emails alongside SMS is a proven way to improve the performance of your marketing. For clothing brands, it’s likely website visitors will make impulse decisions or need a little persuading to make a purchase. Retargeting is a cheaper solution to acquisition so using automated Flows is a great way to do this.

Klaviyo also has an SMS service which allows you to send an Email and SMS messages alongside each other in a Flow or as a campaign. Using an SMS Campaign to tell Subscribers about limited offers or sales is a great way to boost interest.

Due to the high open rate of SMS, sending a campaign for a ‘50% off sale’ for 1 hour only is likely to gain a lot of attention and create a boost in revenue.

Reviews.io

The Clothing Industry is a competitive market and often reviews can be the thing that sets you apart. Reviews.io is a Google Licensed Review Partner and can help you qualify for Google Seller Rating. This means if your product shows in Google Shopping, your reviews will show next to it.

Linking with Shopify to enable automatic invitation for reviews, you can get more keywords on your site. The Reviews.io widget is crawlable by Google, which means it can read your content. Reviews about product sizes and quality are keyword-rich content which tells Google others will like your products and can help boost your ranking.

Using your reviews to not only provide social proof and build trust, but to also improve your SEO is a great way for your clothing brand to get a headstart over others in the industry. This method creates an organic way to acquire new customers, reducing your acquisition costs.

Gorgias

In the clothing industry, you often get the same questions asked: what size will I be in this? What is your returns policy? How fast will it be delivered to me?

You can use Gorgias to automate a lot of your responses. It does this by finding keywords and sending a response based on that keyword. So if a customer mentions ‘size’ or ‘returns’ you can trigger an automated message to send.

Integrating your Facebook Messenger with Gorgias, also means you’re integrating Octane.ai with Gorgias and Octane.ai can do the exact same automated responses as Gorgias.

Streamlining these FAQs across both platforms will not only get answers to customers as quickly as possible, it keeps all the conversations and information in one place, making it easier for your customer service rep and freeing up some of their time to deal with other messages.

Four Sixty

FourSixty is an app geared towards making Instagram feeds shoppable by letting merchants create galleries that mirror their Instagram feeds, tag products in posts and place the shoppable feed on their website. Part of what makes FourSixty stand out from its competitors is the level of customisation it offers, allowing merchants to tailor the integration to match their store and brand aesthetic.

FourSixty utilises User-Generated Content, Instagram and Influencer content to create shoppable galleries for your online store, email campaigns, and other channels while auto-publishing directly to your Instagram.

FourSixty provides an easy way for customers to purchase products they see and like. FourSixty’s on-site shoppable Instagram, UGC and Creator Experiences, as well as excellent service and support, make their necessity in the eCommerce world unquestionable.

What You Can Achieve

By using the tech stack above, you’ll combat one of the main issues many Clothing Brands have: “how can we make the online experience the same as in store?” Through API’s and inbuilt integrations at the click of a button, you can create an effective tech stack that streamlines the customer experiences and provides helpful information that will make shoppers comfortable to buy.

Marketing Strategist

Our problem-solving enthusiast and Marketing Strategist, Carmen, has expertise that lies in the realms of analytics and strategy, where she’s been known to work magic and famously knows all the answers. What truly sets Carmen apart is her unquenchable thirst for knowledge. She’s continually adding new skills to her arsenal, all with the goal of making Blend an even better place and providing comprehensive solutions for our clients when it comes to their overall marketing strategy, whether on-site or through marketing.

Published: January 17 2022

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