Winning eCommerce Agency of the Year (Small) at the UK Agency Awards 2025 is a proud milestone for us. It reflects not just the measurable results we’ve delivered for our Shopify clients, but also the rigour of the processes and partnerships behind them. Alongside this win, we were also shortlisted as a CRO Agency of the Year finalist and are now in the running for Medium Agency of the Year at the UK eCommerce Awards 2025.
Here’s a transparent look at why we were recognised, and what it means for the brands we work with.
TL;DR
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🏆 We won UK Agency Awards 2025 - eCommerce Agency of the Year (small)
- 🎯 Finalist for CRO Agency of the Year at the same awards
- 📈 Now shortlisted for UK eCommerce Awards 2025 - Medium Agency of the Year (winner announced next month)
- 🔍 Recognition based on measurable client CRO Uplift and ROI, our Buy Trifecta™ framework, and rigorous QAQC processes
What This Award Means
Winning eCommerce Agency of the Year (small) at the UK Agency Awards 2025 is more than a trophy. It's validation. Validation of the way we work, how we do it, and the results we clap about in our weekly team round-ups. As a boutique Shopify CRO agency, we've always believed that senior focus, rigorous process, and commercial-first roadmaps can deliver results much larger agencies can only dream of.
Being finalists in CRO Agency of the Year category alongside only one other agency, and now shortlisted for Medium Agency of the Year at the UK eCommerce Awards, shows that our approach consistently delivers across the board.
Why We Won: The Blend Approach
Awards aren't won by process alone. They're won by people who know how to use that process to deliver results. We're a senior team of strategists, designers, developers and project managers with an average tenure of 5+ years. We stay small on purpose so every client works directly with experienced specialists. The Blend Approach is how we combine that expertise with rigorous frameworks to deliver growth that's repeatable, not accidental.
The Buy Trifecta ™
Our mission is simple. Help brands to get their customers to Buy Now, Buy More, and Buy Again. Everything we do ladders back to this framework: conversion, retention, and lifetime value.
The Buy Trifecta™
Our lens for sustainable growth: convert today, increase basket size, and keep customers coming back.
Data Before Design
Every engagement starts with your CRO Insights, packed with 40 - 60 prioritised recommendations scored through our PECTI framework (Proof, Ease, Cost, Time, Impact).
If you’re wondering how an audit becomes a growth plan, our CEO, Adam, breaks it down in this short video on CRO Insights and the PECTI framework.
QAQC That Never Slips
With a 95% first-time QAQC pass rate, our QAQC is built for speed and quality. Every deliverable, A/B test, design, and development update, is peer-reviewed, then signed off by our Head of Design and Development before we even send over a preview link to you.
Strategy and design have mandatory peer reviews, with sign-off by our lead CRO strategists, while Development has both design-parity QA and a separate code review.
Only once a task has passed the initial QA and Code Review, will it move to our Head of Design and Development for internal sign-off. And then we share it with you for final approval before pushing anything live.
Blend QAQC Process
What We Check at Each Stage
Strategy & CRO Audit QA
- Clear hypothesis, target metric, and success criteria
- PECTI score recorded with reasoning and effort estimates
- Evidence attached: GA4, Shopify analytics, heatmaps and session recordings
- Acceptance criteria written for design and dev handover
Design QA
- Component system usage, no one-off pixels
- Responsive rules at core breakpoints, micro-copy checked
- State coverage: empty, error, loading, validation
- Handover: Figma specs, redlines, assets, and copy blocks (where required) ready for Dev implementation
Development QA + Code Review
- Pixel parity against Figma on key templates and states
- Code Review by a second developer to ensure best practices and logic
- Performance sanity: unnecessary JS removed, console errors zero, media handling sensible
- Theme hygiene: settings, translations, rollback plan confirmed
Experiment QA (A/B Tests)
- Preflight on staging and preview links across major devices
- Goals configured and named consistently, traffic split verified
- Guardrails noted: sample-ratio and anomaly checks, stop conditions.
Why it matters
Process is how we scale quality in a small senior team. The SOPs behind this QAQC, from CRO Audits to A/B Testing to Go-Live, keep delivery fast, bugs low, and handovers clean. It is a big part of why clients stay, and why judges called out our 'rigour of solid process and documentation'.
Senior, Specialist Team
We're a team of 11 senior strategists, designers, developers, and project managers. You're not going to be 'stuck' with a junior as soon as you start working with Blend. No shortcuts. Just focused, high-impact delivery for a select group of clients. And a lovely bunch, if we do say ourselves.
Our Award-Winning Work
The best way to see why we won is through the results our clients achieved. Here are a few highlights from the work featured in our award submissions.
Seasonal Home & Garden Brand
The Challenge: build loyalty + recurring revenue without app bloat.
The Solution: custom membership + subscription system in Shopify + Recharge (including birthday rewards, exclusive pricing, eco-rewards, and logic).
The Results:
- 23X ROI within 6 Months
- 1,400 active subscribers
- 7-figure incremental sales
Sports Nutrition Brand
The Challenge: Grow subscriptions and UK revenue post-site launch.
The Solution: Subscription audit, A/B testing on PDPs and Collection Pages, persuasive messaging, price-per-dose framing, and social proof tactics.
The Results:
- +51% Revenue
- +688 new subscribers
- 6-figure increase in subscription revenue
- 4X ROI
Home Wellness Brand
The Challenge: Poor mobile conversion, underperforming subscriptions.
The Solution: CRO Audit → exposed mobile search, new product options interface, clarified subscription benefits, subscription-focused A/B tests.
The Results:
- 124X ROI (within 6 months)
- 7-figure subscription revenue increase
- +36,645 new subscribers
Athleisure Retailer
The Challenge: Navigation + PDP confusion led to new visitor drop-off.
The Solution: Simplified mobile nav, accordion menus, full PDP redesign, stronger above-the-fold content.
The Results:
- 6.9X ROI (within 6 months)
- +12% Revenue
- +18% AOV
Three Standout CRO Experiments That Stood Out
Among dozens (more likely, hundreds) of A/B tests we ran this year, a few stood out for the scale of their impact and the simplicity of the changes.
Subscription Messaging Visibility
Making subscription benefits visible by default drove a 104% increase in auto-ship (subscription) selection and boosted conversion rate.
See the full results here.
Pricing Per Dose Framing
Displaying cost per serving instead of pack price lifted Revenue per Visitor by 17.76% and Add to Cart clicks by 23%.
Read the full case study here.
Social Proof Nudges
Adding a simple 'Popular' badge outperformed 'Recommended', generating a 28.95% Revenue per Visitor uplift.
See all the results here.
What Our Clients Say
We pride ourselves on building relationships that span years, not months.
Here's what some of our clients had to say about working with Blend.
"Blend excels at the basics - communication, planning, execution, reporting - and still brings high-quality, well-researched suggestions as we scale."
- Head of eCommerce
- Sports Nutrition Brand
There's more where that came from and you can see all our testimonials right here.
What the Judges Said
The judges praised Blend combining measurable results with the rigour of documented processes, long-term client relationships, and custom Shopify solutions that go far beyond out-of-the-box buils.
Behind the Wins: Our Internal Excellence
Awards are won on the stage, but earned in the details. At Blend, we don't just offer up creative ideas, we are driven by systems, processes, and a culture that makes results repeatable. From our QAQC checks to our PECTI scoring, we've built an internal engine that keeps quality high, delivery fast, and results measureable.
- 95%+ QAQC pass rate
- 2+ A/B Tests per client each month
- Longest client relationship: 5+ years
These metrics aren't luck; they're the results of SOPs, peer reviews, and a commercial-first approach.
What's Next
We're proud of the recognition, but awards aren't the goal. Your metrics are. Conversion Rate, Average Order Value, Return on Investment. With the UK eCommerce Awards around the corner, we'll continue doing what we do best.
Helping Shopify brands grow profitably, sustainably, and measurably.
FAQs
What awards has Blend Commerce recently won?
We won UK Agency Awards 2025 – eCommerce Agency of the Year (Small), were finalists for CRO Agency of the Year, and are currently finalists for Medium Agency of the Year at the UK eCommerce Awards.
Why was Blend Commerce recognised?
For delivering measurable CRO Uplifts and ROI to Shopify brands through CRO strategy, custom UX/UI design, and development, underpinned by QAQC and PECTI frameworks.
Do you work with subscription brands?
Yes. Many of our clients sell subscription or replenishable products, from supplements and pet care to home essentials. We’ve built custom subscription and membership systems in Shopify, optimised subscription flows in Recharge, and run A/B tests that lift retention and recurring revenue. If your brand relies on repeat purchases, this is where our Buy Again methodology makes the biggest impact.
How can a brand work with Blend Commerce?
Most start with our CRO Insights, then move into ongoing CRO Program retainers for continued growth.
Ready to See the Same Results?
Whether you’re exploring CRO for the first time or looking to scale your subscription growth, our team would love to chat. Most brands start with our CRO Insights, giving you a prioritised roadmap of what will drive your metrics the fastest.
👉 Get in touch with the Blend team to start your journey.
