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Rising Acquisition Costs - Acquisition versus Retention
Retention
Blend Commerce

Rising Acquisition Costs - Acquisition versus Retention

Walmart, Amazon and Apple. The combined market cap (the cost of buying 100% of their shares) of these companies exceeds $4 trillion, and combined annual revenues exceed $1.2 trillion. These...

Retention
Death of 3rd-Party Cookies: Rethinking Customer Personalisation
Blend Commerce

Death of 3rd-Party Cookies: Rethinking Customer Personalisation

When Apple announced in June 2021 that they were going to block third party cookies, it was groundbreaking news to a certain extent. Why would Big Tech NOT want to...

Add to Cart Rate: Definition, Benchmarks and How to Improve It
Growth
Peter Gardner

Add to Cart Rate: Definition, Benchmarks and How to Improve It

The add-to-cart rate measures the share of sessions where a visitor adds at least one product to the cart. Calculate it by dividing sessions with an "add-to-cart" event by total...

Growth
How email can power your customer loyalty
How-to guides
Blend Commerce

How email can power your customer loyalty

Customer retention is crucial for the sustainable growth of your brand. With the rising costs of acquisition channels and recent privacy updates making it more difficult and expensive to attract...

How-to guides
What is an Accessibility Strategy & Why is it Important?
How-to guides
Blend Commerce

What is an Accessibility Strategy & Why is it Important?

For many reasons, including the risk of having serious legal consequences, it is important for every company to conform to the WCAG standards. Doing so is not an overnight process...

How-to guides
How to Set Up Dropshipping in Shopify
How-to guides
Blend Commerce

How to Set Up Dropshipping in Shopify

With an average profit margin of 20 - 30%, it’s no wonder that more and more entrepreneurs are getting interested in dropshipping on Shopify.

How-to guides
How To Change Your Shopify Store Name & Domain
Shopify
Blend Commerce

How To Change Your Shopify Store Name & Domain

Have you decided that your current Shopify store name just doesn’t suit your brand? Did you come up with something much better and want to change it all around? If...

Shopify
How to Add Reviews on Shopify for Better UX & Conversions
How-to guides
Blend Commerce

How to Add Reviews on Shopify for Better UX & Conversions

If you want to build trust and gain the confidence of your customers, reviews are the perfect tool.

How-to guides
E-commerce Seasonality | Trends, Info and How to Measure
How-to guides
Blend Commerce

E-commerce Seasonality | Trends, Info and How to Measure

With more people using online platforms to make purchases, there has been significant growth within the realm of e-commerce business. However, as with general retailers, e-commerce businesses as also subject to...

How-to guides
Why Integrate Shopify with HubSpot as Your E-Commerce Solution?
Integrations
Blend Commerce

Why Integrate Shopify with HubSpot as Your E-Commerce Solution?

Are you a Shopify merchant looking to take your e-commerce marketing to the next level? If so, you'll be excited to hear about the new HubSpot integration.  With this integration,...

Integrations
Shopify Vacation Mode | Tips For Temporarily Closing Your Store
Shopify
Blend Commerce

Shopify Vacation Mode | Tips For Temporarily Closing Your Store

If you're like us, you probably take a break from work every now and then to enjoy some time away from the office. But what do you do if you...

Shopify

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