A measurement plan forms a foundation for your marketing efforts, so that you can ensure that your objectives are being met, and everything gets done.

There are always going to be pitfalls of any subscription business. We’ll show you how to steer clear of many of them with these 10 mistakes you should avoid in order to be successful. 

It’s not very often that eCommerce agencies deliver the whole package. They might be good at most things, but not everything. At Blend, we don't have this problem. Read all about how our team is changing the eCommerce game. 

One quick Google search and the Internet spits out a myriad of ways you can grow your eCommerce store. We've got an easier method, with a lot less steps to keep your business growing in the most important ways. Keep reading for more!

When it comes to websites, most businesses expend their efforts and resources on crafting a striking Home page that’s sure to draw customers in, forgetting about an even more important web page – the About Us page.

Loyal customers have always been a permanent gold mine, but also a group to which businesses should be immensely dedicated and which should be rewarded constantly. How do you do this? Enter LoyaltyLion. 

Your customer journey includes the checkout process. If your store has the default checkout, customers may feel as if they're not in your store anymore - leading them to second-guess making their purchase.

Enriching the customer journey means paying attention to your customers from beginning to end – and then some. We show you how to make sure you get it right at every stage. 

We resurrect this age-old debate in an effort to show you that there really is no competition. It's pretty clear who wins here.

A satisfied customer is actually in the front line when it comes to advertising your business through both word of mouth and online reviews. Dive in with us as we list all the ways customer experience is imperative for your brand. 

Online shopping has become the new shopping, and the onus is on businesses now more than ever before to deliver an unforgettable and pleasant experience to their customers. We’ve worked out a few ways eCommerce business owners can do this.

Human connection used to be an integral part of our everyday lives. Now, we can accomplish just about anything and everything online, without having to interact with anyone else - but are we missing a trick.

Mastering your SEO strategy can be incredibly beneficial in increasing your site traffic and getting more consumers in touch with your brand.  We’ve come up with a few ways to improve your customer experience using SEO.

Blend Commerce takes us through what an assisted conversion is and why we shouldn’t forget to count them.

Using reviews on your site is not only to pump up your sales - there are ways you can use them to pump up your customer journey too.

These days, an app exists for everything. For Shopify store owners, it's especially important that they pick the right apps to make their customer journey a valuable one. We’ve gone ahead and highlighted 5 of the best Shopify apps that you simply can’t do without!

Marketing automation refers to the use of software to automate monotonous marketing tasks, without the need for human action. This is generally done with repetitive tasks that need to be sent out regularly.

Having a customer-focused eCommerce store is crucial. While majority of the world have moved online for their purchases, their customer service expectations have never been higher.

Your branding is your reputation. It’s both an art and a science that you have to carefully navigate in order to make a lasting impression in the mind of your target audience. Applying brand guidelines to something like a blog article or social media post is simple, but people often wonder how to keep brand consistency when it comes to your video content.

You might have embarked on your maiden Shopify store voyage thinking that all you needed to establish yourself was an awesome name, a cool logo and a domain set up and you’d be good to go. Correct? Wrong. You need a strategy that communicates your story, vision and mission to your customers, making them want to engage with you and ensures consistency across all channels. In other words: good branding. 

Don't be scared if you feel like you've missed out on the greatest eCommerce events of the year - here are 20 that are still coming up.

The go-to place for online merchants and consumers for online commerce is introducing 100+ new features and updates all for our enjoyment. Shopify has come bearing extraordinary gifts with the recent announcement of Shopify Editions. We're diving in to see what the new Shopify release has to offer.

It may be time to start thinking about your eCommerce marketing strategies for this year’s upcoming Labor Day, given that it has shown to be a huge success for online retailers. There is no time more ideal to get creative and encourage your customers to purchase engage with and purchase from you!

While everyone knows the benefits of having a subscription option on your Shopify store, not everyone knows what option is best, or even where to start looking. With extensive research, it could seem overwhelming. We've done all the research for you.