Let's face it, we all love to see our website's conversion rates go up. But while Conversion Rate Optimisation (CRO) has long been the key to online success, our approach at Blend Commerce combines the best of CRO with a focus on Customer Lifetime Value (CLV) through our CRO Plus program. This approach goes beyond short-term gains to build long-term, loyal customer relationships.
At Blend, we believe that focusing on both conversion and value is the future of eCommerce success. We're committed to helping our clients achieve their goals through this holistic approach. In this blog post, we'll take a deep dive into our CRO Plus Program, exploring how it works, why it's so effective, and how it can help you achieve the success you’ve been dreaming about.
So, if you're ready to build a business that stands out from the crowd, keep reading to learn more about how CRO Plus can transform your Shopify store!
What is Customer Value Optimisation (CVO)
In our CRO Plus Program, we integrate the principles of Customer Value Optimisation (CVO) into our Conversion Rate Optimisation strategy. This approach focuses on increasing the lifetime value of your customers through targeted, data-driven marketing that creates personalised experiences from the first touchpoint to post-purchase engagement.
This process involves analysing your customer data to understand their needs, behaviours, and preferences. This information is then used to create targeted marketing campaigns that speak directly to your customer's pain points and desires. By delivering personalised experiences that resonate with your customer, you can increase customer loyalty, drive repeat purchases, and generate more revenue.
The Four Pillars of CRO Plus
There are four key pillars of our CRO Plus program and how you can use these to create a successful strategy for your Shopify store:
Identify Your Ideal Customer
At the core of our CRO Plus strategy, identifying your ideal customers allows for tailored experiences that boost conversion rates and customer satisfaction. This involves understanding who they are, what they need, and how they interact with your business.
Build a Relationship
Creating a connection through CRO techniques and personalised customer journeys drives higher engagement and conversion rates. By building a relationship that resonates with their needs and interests, you lay the foundation for lasting loyalty.
Provide Value
Providing value remains at the heart of our CRO Plus approach. It involves delivering exceptional products and services while offering a seamless customer experience that encourages higher average order value (AOV). By focusing on what your customers truly value, you then turn every interaction into a chance to exceed their expectations.
Optimise Lifetime Value
Through the CRO Plus program, we ensure each customer's value is maximised. This means nurturing the relationship, encouraging repeat purchases, and focusing on strategies that maximise the lifetime value of your customers.
Why CRO Plus is the Ultimate Wingman for Your Business
While Conversion Rate Optimisation is a critical element of eCommerce growth, our CRO Plus program takes it further by integrating Customer Value Optimisation (CVO) to focus on long-term success. By combining the strengths of both CRO and CVO, you can achieve sustainable growth, improve customer retention, and maximise revenue.
Here are some benefits of measuring CRO Plus over traditional CRO
Focus on Long-Term Value
While CRO focuses on short-term, incremental gains, CRO Plus prioritises strategies that create lasting customer loyalty and drive repeat purchases, resulting in higher customer lifetime value.
Tailored Customer Experience
CRO Plus allows you to understand customer needs and create personalised experiences that improve engagement and conversion rates. By analysing customer data and behaviour, you can identify pain points and opportunities for improvement.
Greater ROI
CRO Plus leads to greater ROI by focusing on the customer's entire journey, not just the conversion. By nurturing relationship and building a loyal customer base, you generate more revenue over time.
Competitive Advantage
CRO Plus creates a competitive advantage by differentiating your business through a superior customer experience. A loyal customer base that is less likely to be swayed by lower prices or incentives from competitors.
Blend's Award-Winning Approach to CRO (Plus)
At Blend, our unique CRO Plus approach sets us apart We're proud of our recognition as a global leader in Conversion Rate Optimisation - even as we've evolved to focus on delivering long-term value through our CRO Plus Program. Our experience with A/B testing and strategic integration of tools like Rebuy for product recommendations and Klaviyo for personalised email flows ensures that our clients see meaningful improvements in both conversion rates and customer lifetime value.
For example, when working with Jackson's, we tested alternative colours for Add to Cart buttons, resulting in an 18.40% increase in conversion rates and substantial improvements among new visitors. It's this kind of data-driven approach that allows our clients to achieve incremental gains that add up to significant long-term success.
See the full results here.
Ready to Elevate your Shopify Store?
Contact us today to learn more about how our CRO Plus Program transform your Shopify store. Our team of experts is ready to craft a strategy that boosts both conversion rates and customer lifetime value, helping your business thrive in competitive eCommerce space.
Get in touch with us today to schedule a consultation and start your journey towards sustainable growth!
Published: April 11, 2023
Last updated: October 21, 2024
