Explore our authors

Our Managing Director, Kelly, is the heart and soul of Blend, responsible for our QAQC process, our rigorous standard operating procedures and pioneering use of AI. She writes about Shopify design and development, CRO strategy and agency culture and leadership.

Head of Design and Development at Blend Commerce, Ollie is responsible for turning strategy into completed technical work that looks amazing and, more importantly, has commercial impact with flawless technical performance.

Blend Commerce's ecom Swiss Army knife, Jo has genuine expertise in UX, design and writing, making her an invaluable team member for her contributions to both strategy and design.

Shopify developer extraordinaire Cole is known in the Blend Commerce team for his thoughtfulness and attention to detail. Always looking for smarter ways to build and more effective technical CRO solutions for Blend's clients, Cole writes about all things Shopify development.

Andra is our go-to when things need to get done right, and on time. As our Lead Project Manager, she's the bridge that connects our team to our clients, making sure everyone's on the same page.

CEO and Co-Founder of Blend Commerce, Adam Pearce is also Co-Founder of eCom Collab Club™. As well as being an expert in CRO, Adam is a lynchpin of the global eCommerce community, and has been creating connections across borders for almost a decade. He writes about conversion rate optimisation, and agency news and culture.

Peter Gardner is the Australia-based co-founder and Chief Strategy Officer of Blend Commerce, the specialist Shopify CRO agency named Global CRO Agency of the Year 2026. He writes the Shopify CRO Newsletter, is known for the Buy Trifecta®, and co-founded eCom Collab Club®.

A CRO expert with over a decade of experience in ecommerce for clients ranging from L'Oréal and Allianz to independent Shopify brands, Nermin specialises in CRO analysis and strategy. She writes about CRO strategy, analytics, research and experimentation.