Cole Hietink

Cole Hietink

Senior Developer

Cole is a Developer who focuses on improving how Shopify stores work behind the scenes, not just what changes visually on the page. He helps clients by implementing improvements that reduce friction, support smoother journeys, and contribute to stronger performance.

Internally, Cole is known for thinking ahead. He’s always looking for smarter ways to build, automate, and improve processes so the work is not only effective today, but easier to maintain and build on over time. That translates to equally thoughtful content, as he writes about all things Shopify development.

Cole's Area of Expertise:

Cole Says:

Shopify CRO is only as good as the code behind it. I've been building and optimising Shopify websites for a long while, and now is an exciting time for finding better ways of developing high-performing sites.

CRO Articles by Cole Hietink
Shopify Site Speed: Improving Load Times to Increase Sales
Shopify Conversion Optimisation
Cole Hietink

Shopify Site Speed: Improving Load Times to Increase Sales

Site speed is one of the most impactful technical levers for improving Shopify conversions. This guide explains how to audit load times, fix common performance issues, and reduce friction that...

Shopify Conversion Optimisation
What is a Good Website Speed Score?
Cole Hietink

What is a Good Website Speed Score?

Have you checked your Shopify Speed Score lately? In this blog, Blend Commerce tell you why you should take a second look at your Website Speed Score.