CRO Articles by Kelly Cruickshank
A Quick Guide to A/B Testing: What to Expect from Your CRO Agency
Why even do A/B testing? Why shouldn't you end a test early when it's losing? And what should you expect from your CRO agency's A/B testing programme? We share this...
Conversion Rate vs AOV vs Retention: What Should Your Shopify Store Optimise First?
Conversion Rate is not always the best first priority. Learn how Buy Now, Buy More and Buy Again work together, and how benchmarks can guide deeper CRO investigation.
15 A/B Test Ideas to Improve eCommerce Conversions
A practical guide to A/B testing for eCommerce teams who want to drive revenue, not just lift conversion rate. This article breaks down 15 proven A/B test ideas, the data...
What is a CRO Audit? Process & Benefits Explained
Most eCommerce brands don’t struggle because of a lack of ideas. They struggle because they don’t know which problems actually matter, which ones can wait, and which changes will move...
How We Prioritise CRO Recommendations for Shopify Brands
Overwhelmed by CRO recommendations? Learn how Blend uses the PECTI framework to prioritise tasks based on impact, cost, and effort, so you know exactly what to do next to improve...
Shopify A/B Testing: Your Essential Guide to Higher Conversions
Unlock higher conversions with smarter A/B testing. This guide breaks down the myths, tools, and winning strategies Shopify brands use to turn small changes into big revenue gains - complete...
5 Reasons Why Your Brand Needs Reviews
Online sales have skyrocketed over the past year. And whilst that’s great news for eCommerce retailers, it also means they need to up their game to stay ahead of the...
Meet the Leader: Andrew Feld from Fresh Patch
With the support of family and friends, Andrew Feld started Fresh Patch from a 200 sq ft storage unit. He delivered his hydroponically grown, Fresh Patch Grass pads from his...