CRO Articles by Jo Badenhorst
Quick CRO Wins: Simple Tweaks that Boost Conversions Fast
CRO quick wins - are they even a thing? Short answer: yes, but don't expect miracles. We work to six-month benchmarks for a good reason - like all meaningful growth...
Shopify Theme Optimisation: Design Best Practices for CRO
A practical guide to Shopify theme optimisation for CRO, covering hierarchy, CTAs, product pages, and mobile-first fixes.
Top 5 Conversion Optimisation Myths Debunked
Conversion optimisation isn't about quick fixes, redesigns, or chasing one metric. This guide debunks the most common CRO myths holding eCommerce brands back and explains what actually drives sustainable growth....
User Research with Reviews.io
Creating a successful Shopify store goes beyond design and product range; it requires a deep understanding of your users. User research, especially through tools like Reviews.io, allows you to gather...
How Can Chatbots Improve Customer Service?
Chatbots are not only transforming how businesses respond to queries, but redefining the entire customer experience. Learn more about this impact and how platforms, like Gorgias, are integrating chatbots to...
Understanding Customer Needs with Jobs to Be Done
Discover the secret behind Jobs to Be Done (JTBD) research and how it can help you uncover the true motivations driving customer choices.
3 Ways To Improve The Post Purchase Experience
Explore three powerful ways to improve the post-purchase experience and keep your customers coming back for more.
What is Customer Retention Rate? Formula, Definition & More
In today's fast-paced business environment, customer retention is essential for growth. In this blog, we'll show you how to improve your customer retention rate and grow your business. Don't miss out,...
Enhancing Customer Experience: Pre, During, and Post Sale
Enriching the customer journey means paying attention to your customers from beginning to end – and then some. We show you how to make sure you get it right at...
6 Shopify Apps You Need To Improve Your Customer Experience
These days, an app exists for everything. For Shopify store owners, it's especially important that they pick the right apps to make their customer journey a valuable one. We’ve gone ahead and highlighted...
5 Ways To Use Reviews In Email Marketing
These days, many think there’s a secret recipe to cracking it in the business realm. Over and above offering customers a great and reliable product or service, a good practice to...
What is Design Consistency? Essentials for Ecommerce Web Design
Blend Commerce takes you through the importance of delivering design consistency across visual, functional internal, external, functional and visual elements.