Here at Blend, we put email marketing at the centre of all our client’s marketing. As long term partners of Klaviyo, we created the ‘Klaviyo Nucleus Approach’ which uses the powerful data possibilities of Klaviyo with other leading Shopify apps to create a seamless experience for shoppers. In this article, our CEO, Adam Pearce, explains why we took this approach and how it works.
To help you make more informed assessments, we’ve created this article to run through the core Shopify store metrics you should be evaluating, and provide some of the most up to date data available. We’ve also offered some suggestions and levers on how you can improve your performance to get closer to or excel against your competitors in these areas.
Not long ago Shopify introduced the Speed score feature. Small label indicating score on the themes tab and full report within the analytics section. To generate those values Shopify uses a test environment with Google Lighthouse performance metrics. Within the reports Shopify refers merchants to PageSpeed Insights tool to seek for opportunities to improve the score. Presented scores are for users on their mobile devices.
As many of our customers and followers know, we're huge fans of Klaviyo at Blend Commerce. Of course, we were super excited to hear about a live product announcement for March 30th. Check out our thoughts in this short blog.
If you want to get ahead in digital commerce, there’s two boxes you need to tick early on in the buyer journey - discoverability and trust. And since that journey typically starts with a Google search, it’s here you need these things to be established.
E-commerce has seen exponential growth in the last year and has certainly been a ‘winner’ during Covid-19. This has led to rapid expansion of teams due to growing client bases but recruiting new team members still needs to be a well-considered process to recruit the right people for your culture, in the right roles, in a sustainable way.
Overtime not only results in an additional cost to the company, but it also affects employees work-life balance. And nothing good can come from overworked, tired team members. There is a big drive to look after our mental health these days and overtime is definitely something that is going to affect that.
We asked Peter, the Project Manager here at Blend Commerce, to share with us some key hacks to eliminate overtime. Here are his top 5 things to implement today to make your day more efficient, to help you avoid procrastination and ultimately to eradicate overtime.