Conversion rate optimisation tips, tricks and guides that you can put into practice on your store today. Everything on the Blend CRO blog is informed by our award-winning work increasing revenue on over 300 real Shopify stores.
Featured
Analytics & CRO Tools
Peter
Gardner
eCommerce & Shopify Average Conversion Rate Benchmarks 2026
How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
Analytics & CRO Tools
Latest
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
A/B Testing & Experimentation
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
Analytics & CRO Tools
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
CRO Agency & Audit Insights
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
Shopify Conversion Optimisation
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
Blend Commerce
How to Calculate Customer Lifetime Value (CLV) for Shopify Stores: How to Calculate and Boost Growth
For eCommerce businesses, particularly Shopify merchants, the importance of Customer Lifetime Value (CLV) cannot be overstated. With rising acquisition costs and growing competition, the key to sustainable growth is not...
Kelly
Cruickshank
Increase Conversion Rate and Customer Lifetime Value with CRO Implementation for Shopify Stores
Boost Your Shopify Store's Profitability with Conversion Rate Optimization (CRO) and Customer Value Optimization (CVO)Struggling to convert traffic into sales? With rising ad costs, optimizing your Shopify store's performance is...
Blend Commerce
5 Quick Wins for Improving Your Shopify Store’s Conversion Rates
Discover 5 actionable strategies to improve your Shopify store’s conversion rates, from optimizing loading speed to leveraging personalized marketing. Boost sales with Blend Commerce's expert tips for faster results!
Shopify Conversion Optimisation
Blend Commerce
Shopify CRO Guide 2026
A comprehensive 2026 guide to Shopify conversion optimisation, covering funnel metrics, A/B testing and strategies to increase revenue per visitor.
Shopify Conversion Optimisation
Blend Commerce
The Importance of Onsite Messaging: Writing Copy that Converts
Want to know exactly how you can increase your onsite conversion rate with copywriting? We have you covered with everything you need to know about onsite messaging.
Carmen Alldred
User Research with Reviews.io
Creating a successful Shopify store goes beyond design and product range; it requires a deep understanding of your users. User research, especially through tools like Reviews.io, allows you to gather...
Han
Campion
What are Shoppable Videos?
Shoppable videos are a game-changer in eCommerce, blending engaging visuals with instant buying options. By providing customers with interactive videos that lead directly to product pages, you simplify the shopping...
Blend Commerce
The Power of Pop-Up Forms: Increase Conversion Rates & Sales
In the vast landscape of eCommerce, where attention is a coveted currency, on-site pop-ups are an often controversial technique for gaining customers as they beckon them with promises of discounts,...
Jo
Badenhorst
How Can Chatbots Improve Customer Service?
Chatbots are not only transforming how businesses respond to queries, but redefining the entire customer experience. Learn more about this impact and how platforms, like Gorgias, are integrating chatbots to...
Blend Commerce
How to Create High-Converting eCommerce Landing Pages
Before we dive into the how-to of landing pages, let’s discuss the answer to the never-ending question, “What is an eCommerce landing page, and why is it important?” In the...
Peter
Gardner
Upselling vs. Cross-Selling: What’s the Difference?
Upselling swaps a product for an upgrade, while cross‑selling adds complementary items to the cart. A/B tests on Shopify stores show cautious, data‑driven offers can lift average order value: Blend...
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