How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
A 1% or 2% uplift can look modest until it is applied to a high-volume Shopify store. Using anonymised A/B testing data, we show how small movements in conversion rate,...
A 1% or 2% uplift can look modest until it is applied to a high-volume Shopify store. Using anonymised A/B testing data, we show how small movements in conversion rate,...
We audited 200 UK and US retailers to see whether AI shopping agents can reach, understand and buy from their stores. See the scores and findings.
We audited 200 UK and US retailers to see whether AI shopping agents can reach, understand and buy from their stores. See the scores and findings.
Blend is European CRO Agency of the Year 2026. See the anonymised Shopify CRO results and testing discipline behind the award.
Blend is European CRO Agency of the Year 2026. See the anonymised Shopify CRO results and testing discipline behind the award.
Find out whether your Shopify store has enough eligible traffic to A/B test, how baseline conversion rate and MDE shape sample size, and which evidence routes to use when conventional...
Find out whether your Shopify store has enough eligible traffic to A/B test, how baseline conversion rate and MDE shape sample size, and which evidence routes to use when conventional...
You know that data is the name of the game, but have you ever considered the power of qualitative data? Quantitative data is like cold, hard cash. It’s numerical and objective,...
Use the zero-party data that tells you exactly how your customers feel about your brand.
As merchants in the eCommerce industry, it’s all about sales. And data is one thing an eCommerce business owner has, that's a leg-up from the brick-and-mortar businesses.
Power Customers are the key to long-term success for your eCommerce business. In this blog, we explore how RFM Analysis can help you identify these valuable customers and create personalised...
If you're running an eCommerce business, you're probably looking for ways to increase your revenue and customer loyalty. Well, let me introduce you to RFM Segmentation, the secret weapon you...
Explore three powerful ways to improve the post-purchase experience and keep your customers coming back for more.
Overall, Customer Experience has a direct impact on Customer Lifetime Value. By focusing on creating positive experiences, building relationships, and engaging with customers, businesses can increase their CLV and create...
The secret to a successful eCommerce brand is repeat purchases. But what exactly make customers come back?
Ensuring that you're calculating your growth correctly could make or break your eCommerce business. So here's the scoop...
In eCommerce, balancing Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) is crucial for long-term profitability. This blog explores how Shopify brands can use these key metrics to inform...
Not often talked about but highly valuable for all eCommerce businesses is the metric called Purchase Frequency. And here we tell you all about it.
In today's fast-paced business environment, customer retention is essential for growth. In this blog, we'll show you how to improve your customer retention rate and grow your business. Don't miss out,...
Looking to increase your Shopify store's Average Order Value and create loyal customers? Rebuy offers powerful features like personalised product recommendations, SmartCart, and post-purchase upsells. Find out how Blend Commerce...
Often put on the back burner, store redesigns are even more crucial in the eCommerce world than they are for tangible stores. You may be wondering why, so we've given...
Your customer journey includes the checkout process. If your store has the default checkout, customers may feel as if they're not in your store anymore - leading them to second-guess...
Enriching the customer journey means paying attention to your customers from beginning to end – and then some. We show you how to make sure you get it right at...
Blend Commerce takes us through what an assisted conversion is and why we shouldn’t forget to count them.
These days, an app exists for everything. For Shopify store owners, it's especially important that they pick the right apps to make their customer journey a valuable one. We’ve gone ahead and highlighted...
These days, many think there’s a secret recipe to cracking it in the business realm. Over and above offering customers a great and reliable product or service, a good practice to...
Using a subscription option on your store is more than giving your store an added benefit - it's about giving your customers options, and building their trust and loyalty.
Reviews are more powerful than you might have previously thought. Using them as part of your brand is easier than you might have previously thought.
Growing your companies conversion rates involves a little more than just analysing your marketing strategy. Having an overview of what your site is or isn't doing for your customers is...
Walmart, Amazon and Apple. The combined market cap (the cost of buying 100% of their shares) of these companies exceeds $4 trillion, and combined annual revenues exceed $1.2 trillion. These...