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The big news of August is the new Facebook Ads Manager interface. Alongside this, Facebook has also been making a few other updates to help streamline the whole process. Here are the main updates we’ve seen in August.

Social Media is one of the most diverse channels when it comes to tools to grow your business. There’s so much activity it can be hard knowing where to start. If you aren’t convinced Social Media is the right tool for your business, then take a few minutes to read this blog. We’re going to highlight 5 of the most important reasons you should be using Social Media and how you can utilise them in your marketing plan.

If you’re reading this, then chances are you have a Shopify store with traffic lower than you would like. After working on your product descriptions and your website design, you still aren’t seeing the traffic you’d like for your store. The good news is you’ve come to the right place as we’re going to introduce you to the wonderful world of Marketing.

Klaviyo has really taken the time to create a reporting dashboard to help you assess the performance of your emails but when you want to compare their performance to others in the industry what can you do? The solution: benchmarks! In this blog, we’re going to talk you through these metrics, what can affect them and how you can use these in your Email Marketing plan.
Facebook has a wide variety of reporting metrics that allow you to assess the performance of your ads, but when you want to compare their performance to competitor ads what can you do? The solution: benchmarks! In this blog, we’re going to talk you through these metrics, what can affect them and how you can use these in your Facebook Ad marketing plan.
In this blog, we dive into the details of the 'Core' announcements from Shopify Unite 2019, and examine how these may affect your Shopify store. 

Facebook has been rolling out updates for July! Therefore this month’s blog is solely focusing on these updates. They’ve made a range of updates from those that are small and powerful to those that are new and still updating. Either way, they’re sure to make the ad creation process easier for marketers. In this blog we go through these updates.

In this blog, the team from Arka explore some of the key considerations on using packaging as a point of difference for your Shopify store.
This month Facebook has really focused on making Ads Manager more intuitive for its users. There have been some great updates which aim to make the creating and analysing process easier for marketers. Here are your Facebook updates for June.
If you want to completely annihilate your Shopify brand, ignore your tribe and don’t have a distinct vibe. That was branding expert Sarah Seaton’s key message at the Shopify Midlands Meetup in February.
One of the best ways to manage the growth of your Shopify business is to hire the right people as quickly as possible. That’s according to Chris Traverse, Head of Engineering at Huel, who gave a talk at the Shopify Midlands Meetup in February.
An incredible 85% of consumers have a poor opinion of brands that are advertised via retargeting. What’s more, 88% of people report seeing ads for products they’ve already purchased, and 77% of consumers say they often see too many adverts from the same retailer.