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Blog

Read insights on eCommerce and Customer Experience from the Blend team and partners.
Is Your Customer Service Killing Conversion?

Is Your Customer Service Killing Conversion?

Having a customer-focused eCommerce store is crucial. While majority of the world have moved online for their purchases, their customer service expectations have never been higher.

5 Ways To Manage Brand Consistency When Using Video

5 Ways To Manage Brand Consistency When Using Video

Your branding is your reputation. It’s both an art and a science that you have to carefully navigate in order to make a lasting impression in the mind of your target audience. Applying brand guidelines to something like a blog article or social media post is simple, but people often wonder how to keep brand consistency when it comes to your video content.

Why Is Your Brand Important?

Why Is Your Brand Important?

You might have embarked on your maiden Shopify store voyage thinking that all you needed to establish yourself was an awesome name, a cool logo and a domain set up and you’d be good to go. Correct? Wrong. You need a strategy that communicates your story, vision and mission to your customers, making them want to engage with you and ensures consistency across all channels. In other words: good branding. 

Top 20 eCommerce Events You Need to Attend in 2022

Top 20 eCommerce Events You Need to Attend in 2022

Don't be scared if you feel like you've missed out on the greatest eCommerce events of the year - here are 20 that are still coming up.

Shopify Editions: Connect to Consumer (Summer ’22)

Shopify Editions: Connect to Consumer (Summer ’22)

The go-to place for online merchants and consumers for online commerce is introducing 100+ new features and updates all for our enjoyment. Shopify has come bearing extraordinary gifts with the recent announcement of Shopify Editions. We're diving in to see what the new Shopify release has to offer.

Is Labor Day Still An Ecommerce Event?

Is Labor Day Still An Ecommerce Event?

It may be time to start thinking about your eCommerce marketing strategies for this year’s upcoming Labor Day, given that it has shown to be a huge success for online retailers. There is no time more ideal to get creative and encourage your customers to purchase engage with and purchase from you!

What is the Best Subscription Platform for Your Shopify Store

What is the Best Subscription Platform for Your Shopify Store

While everyone knows the benefits of having a subscription option on your Shopify store, not everyone knows what option is best, or even where to start looking. With extensive research, it could seem overwhelming. We've done all the research for you.

What is GA4 & How Do You Use It?

What is GA4 & How Do You Use It?

One of the most exciting parts about Google is that they are always improving their offerings, and GA4 is no exception. This new Google Analytics platform has several new features that provide more significant insights and allow you to report on more data in greater detail.

How to Create an Abandoned Cart Flow

How to Create an Abandoned Cart Flow

Running your Shopify takes a lot of work, especially if you take into account all the marketing avenues you should be on top of, email marketing included. We'd rather help you along the way with this almost 'how-to' when it comes to your Abandoned Cart Flow. Your Shopify store shouldn't be without one.

What is a Niche Audience & Does My Business Have One?

What is a Niche Audience & Does My Business Have One?

Every business has a target audience that dictates and guides its marketing efforts, promotional activities, product offerings, etc. A niche audience, if your company has one, can help direct these in a more targeted manner, so that your resources are optimally deployed for maximum ROI.

5 Ways To Use Reviews In Email Marketing

5 Ways To Use Reviews In Email Marketing

These days, many think there’s a secret recipe to cracking it in the business realm. Over and above offering customers a great and reliable product or service, a good practice to put in place in order to win brand trust and loyalty is focusing on customer reviews. While customer reviews can be used in many ways, at Blend, we believe in leaning upon the powers of REVIEWS.io. 

Shopify Checkout vs Recharge Checkout

Shopify Checkout vs Recharge Checkout

We know at Blend that creating a seamless experience for your customer should be one...

What ROI to Expect from Digital Marketing

What ROI to Expect from Digital Marketing

ROI is important to note when running a business. You never want to have low...

Welcome Flows from the World's Leading Shopify Businesses

Welcome Flows from the World's Leading Shopify Businesses

There seem to be two types of companies: product-centric and customer-centric. For any brand to...

The Differences Between SEO and PPC

The Differences Between SEO and PPC

Digital marketing is broad and varied. There are numerous strategies that allow you to target and achieve the same goal, as well as similar strategies that target completely different goals.

Should You Have a LinkedIn Marketing Strategy?

Should You Have a LinkedIn Marketing Strategy?

Are you a regular on LinkedIn? If so, you will likely have noticed that it resembles a social media platform for professionals, businesses, and people looking for their next big career opportunity. 

Can Customer Service Be a Profit Centre?

Can Customer Service Be a Profit Centre?

These days, it takes more than an awesome idea and a big break on Dragon’s Den to develop a successful business. Excellent customer service is the key ingredient that holds it all together & can take your company from rags to riches. That’s why Gorgias is something your business can’t do without.

How to Install Google Analytics 4 on Shopify Stores

How to Install Google Analytics 4 on Shopify Stores

You still have time to change over from Universal Analytics to Google Analytics 4. If the thought of doing all that work makes you panic, fear not. That's what a step-by-step guide is all about.

How to Personalise your Welcome Flows

How to Personalise your Welcome Flows

Creating personalisation through your Welcome Flow will bring your customer into your brand and make them feel at home. But it's more than just using their first name. Utilising all the tools available to you is crucial in making your store the perfect place for your customer, no matter who they are.

Creating and Boosting Your Brand Identity

Creating and Boosting Your Brand Identity

Starting a business is an exciting and challenging process, during which you’ll consider many different marketing strategies and techniques. Once your products are selling and your business is established, it may be time to start thinking about creating and boosting your brand identity.

Why Our Clients use Rewind

Why Our Clients use Rewind

Having insurance for your store may not always seem necessary but the minute tragedy strikes, you'll ask yourself why you never considered it.

Why a Redesign is like a Restaurant Refit

Why a Redesign is like a Restaurant Refit

Having a good-looking website is like anything else good-looking - it requires maintenance. And maintaining a website is not just about making it look good, but involves customer experience, ensuring the functionality is up to date, and discovering new ways of increasing revenue.

5 Reasons Why eCommerce is Growing

5 Reasons Why eCommerce is Growing

The rise of eCommerce comes as no surprise to most, as the online world continues to grow in importance, reach and influence. However, knowing the specific reasons why eCommerce is still growing allows you to tap into this growing market in a more meaningful way.

How to Improve the Subscription Experience in 2022

How to Improve the Subscription Experience in 2022

Using a subscription option on your store is more than giving your store an added benefit - it's about giving your customers options, and building their trust and loyalty.

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