Having a customer-focused eCommerce store is crucial. While majority of the world have moved online for their purchases, their customer service expectations have never been higher.

Your branding is your reputation. It’s both an art and a science that you have to carefully navigate in order to make a lasting impression in the mind of your target audience. Applying brand guidelines to something like a blog article or social media post is simple, but people often wonder how to keep brand consistency when it comes to your video content.

You might have embarked on your maiden Shopify store voyage thinking that all you needed to establish yourself was an awesome name, a cool logo and a domain set up and you’d be good to go. Correct? Wrong. You need a strategy that communicates your story, vision and mission to your customers, making them want to engage with you and ensures consistency across all channels. In other words: good branding. 

Don't be scared if you feel like you've missed out on the greatest eCommerce events of the year - here are 20 that are still coming up.

The go-to place for online merchants and consumers for online commerce is introducing 100+ new features and updates all for our enjoyment. Shopify has come bearing extraordinary gifts with the recent announcement of Shopify Editions. We're diving in to see what the new Shopify release has to offer.

It may be time to start thinking about your eCommerce marketing strategies for this year’s upcoming Labor Day, given that it has shown to be a huge success for online retailers. There is no time more ideal to get creative and encourage your customers to purchase engage with and purchase from you!

While everyone knows the benefits of having a subscription option on your Shopify store, not everyone knows what option is best, or even where to start looking. With extensive research, it could seem overwhelming. We've done all the research for you.

One of the most exciting parts about Google is that they are always improving their offerings, and GA4 is no exception. This new Google Analytics platform has several new features that provide more significant insights and allow you to report on more data in greater detail.

Running your Shopify takes a lot of work, especially if you take into account all the marketing avenues you should be on top of, email marketing included. We'd rather help you along the way with this almost 'how-to' when it comes to your Abandoned Cart Flow. Your Shopify store shouldn't be without one.

Every business has a target audience that dictates and guides its marketing efforts, promotional activities, product offerings, etc. A niche audience, if your company has one, can help direct these in a more targeted manner, so that your resources are optimally deployed for maximum ROI.

These days, many think there’s a secret recipe to cracking it in the business realm. Over and above offering customers a great and reliable product or service, a good practice to put in place in order to win brand trust and loyalty is focusing on customer reviews. While customer reviews can be used in many ways, at Blend, we believe in leaning upon the powers of REVIEWS.io. 

We know at Blend that creating a seamless experience for your customer should be one...

ROI is important to note when running a business. You never want to have low...

There seem to be two types of companies: product-centric and customer-centric. For any brand to...

Digital marketing is broad and varied. There are numerous strategies that allow you to target and achieve the same goal, as well as similar strategies that target completely different goals.

Are you a regular on LinkedIn? If so, you will likely have noticed that it resembles a social media platform for professionals, businesses, and people looking for their next big career opportunity. 

These days, it takes more than an awesome idea and a big break on Dragon’s Den to develop a successful business. Excellent customer service is the key ingredient that holds it all together & can take your company from rags to riches. That’s why Gorgias is something your business can’t do without.

You still have time to change over from Universal Analytics to Google Analytics 4. If the thought of doing all that work makes you panic, fear not. That's what a step-by-step guide is all about.

Creating personalisation through your Welcome Flow will bring your customer into your brand and make them feel at home. But it's more than just using their first name. Utilising all the tools available to you is crucial in making your store the perfect place for your customer, no matter who they are.

Starting a business is an exciting and challenging process, during which you’ll consider many different marketing strategies and techniques. Once your products are selling and your business is established, it may be time to start thinking about creating and boosting your brand identity.

Having insurance for your store may not always seem necessary but the minute tragedy strikes, you'll ask yourself why you never considered it.

Having a good-looking website is like anything else good-looking - it requires maintenance. And maintaining a website is not just about making it look good, but involves customer experience, ensuring the functionality is up to date, and discovering new ways of increasing revenue.

The rise of eCommerce comes as no surprise to most, as the online world continues to grow in importance, reach and influence. However, knowing the specific reasons why eCommerce is still growing allows you to tap into this growing market in a more meaningful way.

Using a subscription option on your store is more than giving your store an added benefit - it's about giving your customers options, and building their trust and loyalty.