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Above the Line vs Below the Line Marketing: Which Strategy Suits Your Business?
Growth
Blend Commerce

Above the Line vs Below the Line Marketing: Which Strategy Suits Your Business?

When it comes to marketing, understanding the difference between Above the Line (ATL) and Below the Line (BTL) strategies is crucial for your business growth. ATL focuses on broad brand...

Growth
Why Our Clients use Gorgias
Integrations
Jade Bothma

Why Our Clients use Gorgias

Customer service has changed rapidly in the last few years. Companies need to sprint ahead the rest of the pack simply to keep up. But what if there was a...

Integrations
The Importance of Topical Relevance
Blend Commerce

The Importance of Topical Relevance

When creating a site, there is much to take into account. You want to appeal to your target audience, while also ensuring that Google recognises you as an authority within...

14 Benefits of Upgrading to Shopify Plus
Growth
Ashley Culy

14 Benefits of Upgrading to Shopify Plus

Shopify Plus will increase the customisation possibilities you have with your website. Knowing what you can do allows you to see the big picture of what your website can achieve.

Growth
How Has Social Media Changed Marketing?
Blend Commerce

How Has Social Media Changed Marketing?

Social media is one of the most influential aspects of our contemporary society. There are very few people in the world who are as yet untouched by its influence. Therefore,...

7 Ways to Use Reviews in Your Branding
How-to guides
Blend Commerce

7 Ways to Use Reviews in Your Branding

Reviews are more powerful than you might have previously thought. Using them as part of your brand is easier than you might have previously thought.

How-to guides
Blend on Grams(28)
Blend Commerce

Blend on Grams(28)

Growing your companies conversion rates involves a little more than just analysing your marketing strategy. Having an overview of what your site is or isn't doing for your customers is...

Shopify Order Confirmation Email Guide
How-to guides
Blend Commerce

Shopify Order Confirmation Email Guide

When getting your Shopify store off the ground, you will want to ensure that you tick all the boxes and cover all your bases. From the right fonts to a...

How-to guides
How to Make Your Store Stand Out with Shopify Fonts
How-to guides
Blend Commerce

How to Make Your Store Stand Out with Shopify Fonts

Creating a cohesive and impactful brand image is not an easy task, but it is worth the effort and investment. Using a consistent and on-brand font can make your site...

How-to guides
What is Customer Experience?
Blend Commerce

What is Customer Experience?

Customer Experience has evolved massively over the last couple of years and is continuously evolving as we come out of the other side of the global pandemic that gripped us...

How to Integrate Shopify and Etsy
How-to guides
Blend Commerce

How to Integrate Shopify and Etsy

Shopify and Etsy are both excellent eCommerce platforms, and each serves a slightly different market and target audience.

How-to guides

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