There are many applications and technologies that can boost a website, specifically an eCommerce store. At Blend we know the importance of utilising the tools available in the right way for your business. If these handy tools fall by the wayside, you can wave as your potential customers disappear along with their wallets. Adding subscription options for your customers gives them just that - options. If you haven’t already, take a look at our write up on how Recharge payments increase your customer retention. For now, we want to take a look at boosting your current subscription experience in 2022.
If you don’t already know who Recharge is, in short, they set up subscriptions for products in your Shopify store, providing your customers with the options to save money while buying your products. It also leads to the continuity and growth of your website, as well as customer loyalty.
Personalisation is Key to the Best Subscription
Like with most marketing techniques, personalisation is key. Gone are the days when you could greet a customer with a smile and a handshake as they walked into your store. Over the last two years, eCommerce has boomed, turning your smile and handshake into a computer screen. So ensuring that your website provides a friendly, welcoming, and personal experience is one of the main areas to work on.
As an example, subscriptions can become static if they’re not easy to manage. Like Recharge mentioned in this blog, customers don’t want to have to spend time trying to figure out how to change the specifics of their subscription, whether it’s delivery times, product specifics, or credit card details. It should be a seamless process from beginning to end. The help of the perfect Customer Experience, and allowing the customer to feel in control of their subscription, will make them feel like they’re lounging on the couch of your store’s front window.
Using the Right Subscription Tool for your Shopify Store
Data is what it’s all about, right? Having the right data will enable you to connect with your customers and determine where your company is going and what your company’s needs are. Investigating things like your churn rate, retention rate, and AOV over time will help you understand the trends that are taking place in your store.
Analysing these statistics will help you better understand your customers’ journey through your site and will help you make an informed decision on how best you can utilise a subscription option to increase your overall Customer Experience. When it comes to the right subscription tool, you should look for something that will grow with your business. After all, you don’t want your customers to be impacted if you change subscription service providers. Recharge is one of the providers that will give you control of your subscription service, while giving your customers control of their subscription, too.
Retaining Customers with Subscriptions
When it comes to retention, customers want to feel in control of their purchases and choices. They want options. Providing a subscription option, specifically, a flexible one will create a sense of control over their loyalty to your business. Recharge discusses retaining customers linked with the GMV range here, and it’s easy to realise why the correct subscription option for your business will increase your retention. But it doesn’t end there.
Communication is still key. Even when customers sign up for the subscription option, it doesn’t mean they will hang around forever. Consistent and valuable communication will keep your customers engaged and make them feel important - ultimately leading to their retention.
Adding a Subscription Option to your Shopify Store with Blend
Now that you have read about the incredible benefits of not only having a subscription option for your Shopify store but the correct subscription option, one that grows with your business, you may wonder how you can make that happen. We have helped companies like yours amplify their businesses through subscription options, and if you’re ready to be next, book a call.