Shopify CRO Agency A/B Tests
Small Changes, Massive Impact
Get inspired by practical Shopify A/B test examples that led to impressive gains. Clearly understand the tests we ran, the logic behind them, and the measurable results they produced.
65.16% increase in Conversion Rate

Conducting an A/B/C test by simply shifting elements on the product detail page made large impacts on the Conversion Rates, Revenue per Visitor, and Add to Cart Rates of one...
73.5% Increase in Average Order Value

Read how a small change can make wave-high impacts to increase Conversion Rates, Average Order Value, and Revenue per Visitor for one of our clients.
40.37% Increase in Revenue per Visitor

Changing the copy of one sentence increased Conversion Rates, Revenue per Visitor, Average Order Value, and Checkout Visits in one go.
10% increase in Conversion Rate

The first fold makes an impact. We found out how much when we optimised the PDP fold of a client to see increases in Conversion Rates and Clicks on Cart,...
83% increase in Product Additions in Smart Cart

This one optimisation to the cart made a big impact on how many customers added additional products to their cart—within the cart.
104% increase in Auto-Ship Selection

When looking to increase Subscription Rates, this one change increased that plus the Add to Cart Rate and Conversion Rates.
6% increase in Subscription Rate

Tweaking the copy on-site to make them more relatable made a large impact on Subscription Rates, Average Order Values, and Conversion Rates.
4.59% increase in Conversion Rate

When displaying alternative options to Out of Stock products, we saw an increase in Conversion Rates and Revenue per Visitor.
43% increase in Revenue

Making the cart process as easy as possible saw an increase in Revenue, Cart Completion Rate, and Conversion Rate.
46.84% increase in Conversion Rate

What if switching between sister sites could drive more sales? This test delivered a 46.84% conversion lift for PerTronix and up to 49% more revenue per user.
4% increase in Average Order Value

Testing pop-ups is important. So important that this test saw an increase in Average Order Value, Conversion Rate, and Interactions with the Pop-Up itself.
7.25% increase in Conversion Rate

Ensuring the customer experience is as smooth as possible, even in the most simple formats, saw an increase in Conversion Rates, Revenue per Visitor, and Subcategory Clicks.























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