Shopify CRO Agency A/B Tests
Small Changes, Massive Impact
Get inspired by practical Shopify A/B test examples that led to impressive gains. Clearly understand the tests we ran, the logic behind them, and the measurable results they produced.

Adding a Sticky CTA to the Product Detail Page
Does Adding a Sticky CTA on PDPs Improve Conversion and Revenue?

Key Value Propositions Higher on the Mobile Device Homepage
Could Moving Brand Value Banners Higher on Mobile Improve Conversion Rate?

Adding "Subscribe and Save" to the Navigation Bar on Mobile
Does Adding “Subscribe & Save” to Mobile Nav Increase Conversion Rate?

Adding Key Value Propositions to All Product Detail Pages
Does Adding Brand-Based Value Propositions to PDPs Improve Conversion Rate?

Utilising Story Widgets on Collection Pages
Does Using Story Widgets on Collection Pages Improve Subscription Conversions?

Implement a Search Bar
Does Adding a Search Bar Improve Conversion Rate for Returning Visitors?

Adding Key Value Propositions Below the Add to Cart Button
Does Adding Value Propositions Below ATC Improve PDP Conversion Rate?

Exposed Search Bar on Desktop
Could you improve Conversion Rates by exposing the Search Bar on Desktop?

Words with Icons in Navigation
Could Adding Words to Icons in the Mobile Nav Improve Conversion Rate?

Optimise USP Section on the Home Page
Does Moving USPs Higher on the Homepage Improve Conversion Rate?

18.6% Increase in Conversion Rate
Mobile story widgets nudged visitors deeper into the shop and lifted conversion 18.6%, proving a small above-the-fold tweak can accelerate users into the purchase funnel.

26% Increase in Conversion Rate
Replacing cluttered story widgets with a focused, trust-building hero banner lifted desktop conversions and revenue.
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