Adding a Sticky CTA to the Product Detail Page
Product Page (PDP)

Adding a Sticky CTA to the Product Detail Page

Does Adding a Sticky CTA on PDPs Improve Conversion and Revenue?

Key Value Propositions Higher on the Mobile Device Homepage
Homepage

Key Value Propositions Higher on the Mobile Device Homepage

Could Moving Brand Value Banners Higher on Mobile Improve Conversion Rate?  

Adding "Subscribe and Save" to the Navigation Bar on Mobile
Search & Navigation

Adding "Subscribe and Save" to the Navigation Bar on Mobile

Does Adding “Subscribe & Save” to Mobile Nav Increase Conversion Rate?

Adding Key Value Propositions to All Product Detail Pages
Product Page (PDP)

Adding Key Value Propositions to All Product Detail Pages

Does Adding Brand-Based Value Propositions to PDPs Improve Conversion Rate?

Utilising Story Widgets on Collection Pages
Collection Page (PLP)

Utilising Story Widgets on Collection Pages

Does Using Story Widgets on Collection Pages Improve Subscription Conversions?

Implement a Search Bar
Search & Navigation

Implement a Search Bar

Does Adding a Search Bar Improve Conversion Rate for Returning Visitors?

Adding Key Value Propositions Below the Add to Cart Button
Product Page (PDP)

Adding Key Value Propositions Below the Add to Cart Button

Does Adding Value Propositions Below ATC Improve PDP Conversion Rate?

Exposed Search Bar on Desktop
Search & Navigation

Exposed Search Bar on Desktop

Could you improve Conversion Rates by exposing the Search Bar on Desktop?

Words with Icons in Navigation
Search & Navigation

Words with Icons in Navigation

Could Adding Words to Icons in the Mobile Nav Improve Conversion Rate?

Optimise USP Section on the Home Page
Homepage

Optimise USP Section on the Home Page

Does Moving USPs Higher on the Homepage Improve Conversion Rate?

Before and After images showing the implementation of Story Widgets on Mobile
Homepage

18.6% Increase in Conversion Rate

Mobile story widgets nudged visitors deeper into the shop and lifted conversion 18.6%, proving a small above-the-fold tweak can accelerate users into the purchase funnel.

Before and After images showing changes to the above the fold on homepage
Homepage

26% Increase in Conversion Rate

Replacing cluttered story widgets with a focused, trust-building hero banner lifted desktop conversions and revenue.

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