Conversion rate optimisation tips, tricks and guides that you can put into practice on your store today. Everything on the Blend CRO blog is informed by our award-winning work increasing revenue on over 300 real Shopify stores.
Featured
Analytics & CRO Tools
Peter
Gardner
eCommerce & Shopify Average Conversion Rate Benchmarks 2026
How does your store’s conversion rate compare to others in 2026? In this data-backed report, we break down Shopify-specific conversion benchmarks, from Add-to-Cart to Checkout, across devices, industries, and key...
Analytics & CRO Tools
Latest
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
A/B Testing & Experimentation
Building a CRO Experimentation Culture for eCommerce
Why is experimentation so important to ecommerce growth, what does it mean to embed a culture of experimentation in your business, and how do you even do it? Step this...
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
Analytics & CRO Tools
How to Set Up a CRO Dashboard: Metrics That Matter
Do you look at your ecommerce analytics and think: “Ok. What do we do with this now? If you’ve ever had even a hint of that what-now feeling, you’re not...
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
CRO Agency & Audit Insights
5 Ways a CRO Agency Boosts Your Shopify Store’s Conversion Rate
Why hire a CRO agency? Sure, they can add reviews, improve your page speed, put the social proof near the add-to-cart, yadda yadda. But you already know plenty of the...
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
Shopify Conversion Optimisation
How to Increase the Conversion Rate of Your Sample Pack to Full-Size Purchase on Shopify
Product samples: a nice giveaway that bleeds cash and skyrockets your CAC, or a well-oiled conversion-driving machine? The difference is in attention to detail and preparation. Here's how to set...
Peter
Gardner
Why You’re Calculating Growth Incorrectly
Ensuring that you're calculating your growth correctly could make or break your eCommerce business. So here's the scoop...
Peter
Gardner
Financial Planning for eCommerce: The Importance of CLV and CAC
In eCommerce, balancing Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) is crucial for long-term profitability. This blog explores how Shopify brands can use these key metrics to inform...
Peter
Gardner
What is Purchase Frequency & Why It’s Important?
Not often talked about but highly valuable for all eCommerce businesses is the metric called Purchase Frequency. And here we tell you all about it.
Peter
Gardner
What is Customer Retention Rate? Formula, Definition & More
In today's fast-paced business environment, customer retention is essential for growth. In this blog, we'll show you how to improve your customer retention rate and grow your business. Don't miss out,...
Peter
Gardner
7 Strategies to Kick Start your Customer Value Optimisation
If your hope is to take your business to new levels and build a strong, loyal customer base that consistently spends, you need to turn your attention away from one-time...
Peter
Gardner
Nail Customer Value Optimisation
If you want to treat your customers well so that they keep coming back, CVO is the only way to do it — and here's how you can nail it.
Peter
Gardner
Why Our Clients Use Rebuy
Looking to increase your Shopify store's Average Order Value and create loyal customers? Rebuy offers powerful features like personalised product recommendations, SmartCart, and post-purchase upsells. Find out how Blend Commerce...
Peter
Gardner
5 Signs You Need to Redesign Your Shopify Store
Often put on the back burner, store redesigns are even more crucial in the eCommerce world than they are for tangible stores. You may be wondering why, so we've given...
Peter
Gardner
Customising Your Shopify Checkout Process
Your customer journey includes the checkout process. If your store has the default checkout, customers may feel as if they're not in your store anymore - leading them to second-guess...
Peter
Gardner
Enhancing Customer Experience: Pre, During, and Post Sale
Enriching the customer journey means paying attention to your customers from beginning to end – and then some. We show you how to make sure you get it right at...
Peter
Gardner
What is Assisted Conversion?
Blend Commerce takes us through what an assisted conversion is and why we shouldn’t forget to count them.
Here’s what to expect:
- After you get in touch, one of the Blend Directors will reach out within 1 business day.
- We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
- If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
- From there, we’ll outline clear steps to help get things on track.
