Picture this real quick: You’re browsing through an online store, contemplating whether to make a purchase or give up and continue scrolling through TikToks. Suddenly, a witty pop-up appears before you’ve made your decision. The pop-up is convincing you that the time you’ve been eyeing is worth every penny.
You chuckle, click, and voila!
What sorcery is this? It’s none other than Optimonk: the mischievous conversion rate optimisation tool that knows just how to tickle your fancy (and those of your customers).
In this blog, we’ll dive into the world of Optimonk and tell you exactly why our clients use it.
What is Optimonk?
Optimonk, the playful brainchild of conversion wizards, is here to help eCommerce leaders like yourself increase the conversion rate of your website (what else could you ask for?)
The platform offers a plethora of features designed to captivate your visitors and turn them into devoted customers and brand ambassadors. From embedded content to stunning themes, Optimonk has recently rolled out a bevy of new tricks to keep you one step ahead of your competition.
Imagine embedding videos directly into your pop-ups to engage and entertain your audience. With Optimonk’s embedded content feature, you can create irresistible video experiences that leave your visitors craving more. Whether it’s an exclusive behind-the-scenes glimpse of your latest product or a whimsical tutorial on how to use your products, these videos will engage your customers and have them clicking that ‘Buy Now’ button in no time.
Optimonk’s smart tags feature also adds a pinch of personalisation to your messaging strategy. With these tags, you can create dynamic pop-ups that speak directly to your visitors’ interests, preferences, and behaviours.
The platform has also unleashed its impressive product recommendations feature, which allows you to entice your customers with tailored suggestions. Gone are the days of aimless browsing; now, your visitors can discover their next favourite purchase with just a glance.
By harnessing the power of artificial intelligence and machine learning, Optimonk analyses visitor behaviour, past purchases, and preferences to serve up the perfect recommendations.
While that seems like more than enough, Optimonk has also set its sights on the future with a slew of upcoming features that will leave you awestruck. Say goodbye to generic one-size-fits-all campaigns and embrace the power of personalised communication with segments, where you can effortlessly divide your audience into distinct groups and deliver targeted messages that hit the bullseye every time.
They also have a gamification feature, allowing your customers to play a game on your site like a Spin-to-Win Pop-Up. This allows you to connect with your customers and have them check out your site more often to see what new things your business is coming up with to reward loyal customers.
Optimonk’s Klaviyo Integration
Optimonk’s integration with Klaviyo is one of our favourite things about it. Together, they form an unstoppable duo that brings the art of personalised customer journeys to new heights. Optimonk’s integration with Klaviyo allows you to combine the power of on-site messaging with email marketing, ensuring your customers receive consistent communication throughout their customer journey — increasing their Customer Lifetime Value.
Whatever properties you gather from your Optimonk pop-ups, they will pull through to Klaviyo seamlessly, allowing you to create unique content for each customer and make them feel valued.
Blend & Optimonk
At Blend, we know how important zero-party data is these days. Optimonk will make for an easy and seamless experience, allowing you to connect with your customers on a deeper level. That’s why, whatever your goals with Optimonk, we can help; get in touch with us today.