Getting tired of thinking of new and exciting copy to entice another purchase?
Good news! You can explore other avenues that are just as effective in drawing customers in and pushing up your sales. One avenue, in particular, is doing the most: video.
Video is the highest-performing form of media you can use to market your store. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.
It’s a no-brainer why Shopify store owners are innovating by incorporating apps like Videowise, that engage and convert users with video.
If you want to be counted among those who are blazing a new, exciting trail in online shopping, we’ve got some of the best practices you can use to turn visitors into customers using Videowise.
Video Reviews
Reviews are one of the most important aspects of a product page. They provide universally recognised social proof for your product – and who wouldn’t want to buy from you after seeing others rave about your products?
According to the Videowise customer database, shoppable video reviews convert 3-5x higher on average than text reviews/testimonials. Video reviews, testimonials and unboxings can easily be incorporated onto product pages using VideoWise and are proven to increase conversions, average session time and most importantly, revenue.
Influencer Generated Videos
Image taken from GrillRescue.com who use Videowise to add influencer videos and testimonials to their product pages
Many businesses these days are investing in influencer content, especially when there’s a promotion brewing. Influencer campaigns can cost millions of dollars, and content on platforms like Instagram or TikTok have very short lifespans. You can stop seeing returns as early as 24 hours.
To make that content last longer and continue to contribute to your growth, place it on your stores' product pages. Adding influencer content to your product page can make its effects last forever.
Product Presentations & More
Images and text are not always enough for the value of a product to be precise. This is especially imminent the more niche, or original your product is.
It's even becoming common for product videos to be displayed in the main product carousel, but these are often featured at the end and rarely get watched.
Adding how-to videos and product demonstrations next to the add-to-cart button, the videos stand out more and increase engagement. Customers who engage with video are 4-6x more likely to convert during that session.
Shoppable Videos
Apps like Videowise allow store owners to easily convert a regular video into a shoppable video. It's essential to ensure that your video player’s design and your shoppable UI match your brand, your site, and any promotions you might be doing.
Create a start-to-finish shopping process with video using this robust app. It's the most engaging form of media and is proven to be the most likely to influence a customer to convert.
Funnelling your store traffic through the mediums that have the highest conversion rates is the roadmap to success!
Blend x Videowise
We’re lucky to be partnered with Videowise, making it easy for you to populate your Shopify store with all the video content you want your customers to have a front-row seat too! We encourage you to dive in and explore how this ground-breaking app can enrich the customer experience and bring consumers to your front door who consistently boost sales!
If you’d like to find out more about integrating this app with your store, get in touch with us, and we’ll be happy to get you going!
Published: September 22, 2022
Last updated: June 19, 2023
