Grams(28) is a bespoke leather case Shopify merchant and came to Blend Commerce with a challenge. Their overall need was to increase their orders and their conversion rate. Grams(28) had previously designed and developed their site. But as time went on, their business grew and needed an agency to optimise their site.
What did we do?
The number one part of any project is getting customer data. This is crucial in our agency, as without it, there would be no point in growing a business without understanding your customers. With HotJar installed, we were able to bring unique recommendations. Along with the Google Analytics report, we were armed with a total store redesign and a load of opportunities post-launch due to our Test, Analysis, and Iterate approach.
From initial wireframes, full designs were created. These were later developed into the site you see today, all using the Turbo Theme from Out of the Sandbox.
After the first few months of the site being live, we started work on iterating the store by installing HotJar, allowing us to see what we have done would be better practice for their users. We analysed their Google Analytics and PageSpeed Insights to actively seek out any gaps we may have missed to improve their site month in month out continuously.
Grams(28) Results
Progressively our client Grams(28) has been growing, with the help of our UX, Design, and Development teams testing, analysing, and iterating the merchant’s Shopify store.
Sales increase - 217%
Conversion increase of - 11%
Increase of Online Store Sessions - 163%
All stats were based on from the last 90 days compared to the previous year
Still to this day, we are strategically growing their site by testing, analysing, and iterating.
Blend Pushing Performance to its Limits
Blend Commerce is dedicated to always seeing our clients grow and us with them. We love being proactive, and this approach has allowed us to help many of our clients succeed. If you're looking to improve your CX, or are interested in any of the other services we offer, get in touch with us.
Published: April 01, 2022
Last updated: August 31, 2022
