What is the CRO Program

The Blend Conversion Rate Optimization (CRO) Program builds on our comprehensive CRO Audit. After identifying critical areas for improvement, we work through the Conversion Rate Optimization Audit recommendations with a structured approach, in order of priority, designed to maximize your store's conversion rate. Each month, we'll deliver prioritized tasks to achieve quick wins and drive impactful results.

Our program is flexible to meet your unique needs and growth goals, from resolving pain points in the user journey to optimizing high-impact areas like the checkout process. Whether it's through A/B testing, site optimizations, or data-driven recommendations, the CRO Program is built to drive consistent improvements over time. 

Learn how our CRO program can deliver ongoing value for your Shopify store.

What conversion rate optimization looks like

These are the types of numbers you deserve to have with the brand you’ve put your efforts into. And you can have them.
40% Increase in Conversion Rate Read More
17% Increase in Conversion Rate Read More
45% Increase in Conversion Rate Read More

The Blend CRO Program

At Blend, our Conversion Rate Optimization (CRO) Program is designed to deliver ongoing, data-driven improvements that keep your Shopify store performing better month after month. We focus on continuous, iterative changes to ensure that your conversion rate steadily increases over time.

Conversion Rate Optimization Audit Service for Shopify Brands by Blend Commerce, CRO Agency

Before the CRO Program: The CRO Audit

Before your CRO Program officially kicks off, we conduct a comprehensive CRO Audit. This audit serves as the foundation for all future optimization efforts by identifying opportunities and areas of improvement. It’s a treasure trove of actionable insights, including data-backed recommendations that can be implemented and A/B tested to directly impact your conversion rate.

Conversion Rate Optimization Recommendations for Shopify Brands by Blend Commerce, Shopify CRO Agency

Implementation and Quick Wins

As we transition into the CRO Program, our team prioritizes the highest-impact recommendations and quick-win opportunities first. Our team of expert strategists, marketers, designers, and developers will implement these optimizations with precision. Before each change goes live, we run A/B tests to validate its effectiveness, ensuring we always rely on data to drive decisions.

Conversion Rate Optimization Audit A/B Testing and Experimentation by Blend Commerce, Shopify CRO Agency

A/B Testing and Experimentation

Each A/B test typically runs for around two weeks, depending on your store’s traffic, to ensure we reach statistical significance. After the test is complete, we will share a detailed report with you, including:

  • The test results (which variant won)
  • Insights and learnings from the experiment
  • The overall impact on your conversion rate

Once the winning variant is identified, we push it live to ensure the best version of your site is what customers experience.

Optimizations for Shopify Brands as part of Conversion Rate Optimization Audit by Blend Commerce, Shopify CRO Agency

Continuous Optimization

Each month, we move through a series of prioritized tasks, aiming to deliver consistent improvements. Our approach is always iterative, meaning we continue to refine and optimize based on new data and insights, keeping your store agile and responsive to customer behavior.

With the Blend CRO Program, you can expect a steady, upward trajectory in your conversion rate, backed by ongoing support and actionable insights.

What You Get with the CRO Program from Blend

Each month, you'll benefit from a transparent and results-focused approach that keeps your goals front and centre.

Conversion Rate Optimization Growth for Shopify Brands by Blend Commerce, Shopify CRO Agency
  • A prioritized list of recommendations that align with your store's unique metrics and growth objectives.
  • A/B testing to drive optimizations and improve the user experience
  • Reporting on key learnings and results
  • Monthly calls with your Account Manager to discuss progress, results, and upcoming tasks.
  • Access to your project management board for a clear overview of tasks, priorities and completion status.

Metric-Focused CRO

We take a holistic approach to your conversion rate optimizations. Each test we conduct has specific goals.

Conversion Rate Optimization Metrics to Track for CRO Audit by Blend Commerce, Shopify CRO Agency

Metric-Focused CRO

Here are some of the general metrics we focus on to gauge success:

  • Add to Cart Rate
  • Average Order Value (AOV)
  • Average Purchase Revenue per User
  • Average Session Duration
  • Checkout Visits
  • Bounce Rate
  • Transaction Success Rate
  • Engagement Metrics

By focusing on these key areas, we ensure that your store's performance is improving across the board, not just in isolated areas.

I'm Ready for the CRO Program

What You Can Expect from Blend

12 Months of Support: Beginning with an initial four months so you can get an idea of what it’s like to work with the Blend team, we’ll then enter the remainder of the 12 months of having us by your side, assisting you with anything you need and optimizing your store to the fullest

Team Consistency: Blend is a small team with high staff retention. On average, our team has been with us for four years. What does this mean for you? Consistency in a team that understands your brand and what you need from us. 

Zero Outsourcing: 100% of our team are full-time employees. We’ve tried outsourcing and found it doesn’t work for us or our clients. This means less risk and more care when delivering quality outputs.

Technical and Strategic Skill Set: Many brands find that agencies can be powerful in the design and front-end development aspect of Shopify. Deep technical expertize is harder to come by. With key team members having built multiple custom client apps and a deep understanding of Shopify APIs, this means you have a team that can turn ideas into practical solutions.

Not just the Web Guys: When relationships are transactional between agencies and brands, no one wins. Having a partner working towards the same revenue goals as you changes the game. Yes, you can expect the exact top-level implementation as our maintenance program, but here, Blend is doing the research and legwork to make sure the on-site choices pay off.

Proactive, not Reactive Spending: Now is the time to optimize your Shopify store based on our experience and the data we see from site users and customers. This doesn’t mean ‘order taking’; it means an agency hypothesizing suggestions and executing them with approval to see true impact.

Monthly Calls: We’ll chat with your team about setting up recurring monthly calls. These calls schedule for any updates you need to provide Blend. This allows full transparency and communication to ensure we are working towards the same goal.

I need the Blend team

CRO Program Pricing

The Blend Conversion Rate Optimization Program is designed to deliver value, starting from 20 hours per month. Each retainer package includes a tailored strategy and dedicated time for testing, optimisation, and ongoing improvements.

We offer flexibility with our packages based on your needs, including 20, 30, and 45-hour options. Whether you’re looking for foundational optimisations or comprehensive, ongoing improvements, our team will create a plan that fits your goals and budget.

  • CRO Program

    • Begins after your CRO Audit
    • Focus: Conversion Rate Optimization
    • Deliverables: Implementation of Recommendations and Quick Wins, and A/B Testing
    • Reporting: Experiment-focused results, insights and learnings
    • Calls: one per month with your Account Manager
    • Quantitative Research: limited to CRO testing (following CRO Audit)
    • Qualitative Research: not included
    • Implementation: from 20 or 30 hours per month
  • CRO Plus Program

    • Begins after CRO Audit OR your CRO Audit is conducted in Month 1
    • Focus: Conversion Rate Optimization + Customer Value Optimization
    • Deliverables: Implementation of Recommendations and Quick Wins, and A/B Testing + RFM Segmentation, JTBD Research, and Web Surveys.
    • Reporting: Monthly Reporting for Onsite & Email Marketing, including insights and recommendations
    • Calls: one per month with your Account Manager + Strategist
    • Quantitative Research: in-depth (RFM Segmentation, CLV Analysis)
    • Qualitative Research: Included (surveys, JTBD, NPS surveys)
    • Implementation: 45 hours + per month
    More About CRO Plus 

Frequently Asked Questions

Most clients see initial improvements within the first 1-2 months, as we focus on quick wins. Larger, sustained growth typically develops over the course of a few months as we continue testing and refining strategies.

Our packages are flexible and you can choose between 20 hours per month or 30 hours per month, depending on your goals and how comprehensive the required changes are.

We recommend starting with a CRO Audit to gather essential data about your store’s performance and customer behavior. This allows us to identify high-impact areas and avoid making changes without a clear, data-driven strategy.

Absolutely! CRO helps you get the most value out of your existing traffic, improving conversion rates and increasing revenue without needing to spend more on ads or traffic generation.

Any Shopify store looking to improve performance and grow revenue can benefit from CRO. Whether you’re just starting or already have significant traffic, optimizing your conversion rate will help you maximize sales and improve customer experience.

Check out our case studies here.

Sure. This can be arranged on a case-by-case basis.

Start Your CRO Program Today

Find us

Courtyard Office, 55 High Street, Alcester, B49 5AF