Shopify and Etsy are both excellent eCommerce platforms, and each serves a slightly different market and target audience. If your products suit these varying audiences, you may want to use both platforms together. Fortunately, Shopify allows you to integrate your stores, so that you can manage your products and more from one platform, ensuring there is no awkward overlap.
Whether you started on Etsy and now want to add Shopify to your eCommerce efforts or want to trade on both platforms simultaneously to optimise your sales, integration is the way to go. Keep reading to find out how to integrate and use both platforms together.
Does Shopify integrate with Etsy?
Yes, fortunately, Shopify does integrate with Etsy. There are three main ways to do this. Here are your options for connecting Etsy with Shopify:
- Coding the APIs (application programming interface): This is one of the trickier options, as coding your own integration generally requires programming knowledge and experience.
- Third-party agencies: If you have the budget to use a third party agency, these experts can help you to not only integrate but to set up and optimise your store.
Native marketplace integrations: Both Shopify and Etsy have features and apps directly available on their marketplaces that will allow you to integrate.
Shopify or Etsy
Trying to decide between these two marketplaces? If you would prefer to use only one platform, you need to consider the different markets for each.
Etsy is a platform that supports creative and handmade goods. It has a very active community of buyers and sellers and is a great choice for those entering the eCommerce world.
Shopify is a large-scale, popular eCommerce platform. It has a lot of features and opportunities and is a great choice for marketing strategies that intend to scale. It is used in 175 countries, spans across 21 languages, and is used by major corporations like Nestle and Kylie Cosmetics.
Why having Shopify and Etsy is better together
Clearly, these two platforms serve rather varying markets, and one may suit you better than the other. However, having both allows you to tap into both markets, and allows you access to different kinds of consumers that possibly do not overlap with one another.
Using the two platforms together also allows you to use the features and advantages of both so that you do not need to settle for one. This can also allow you to test both platforms, in order to inform a decision to pull focus to one platform in the future.
It is also important to keep in mind that both platforms do have cons. When they are connected, the cons of one platform can be mitigated by a pro on the other.
Etsy Shopify inventory management
Integrating your stores allows you to manage inventory automatically. Through the methods mentioned above, you can automate the syncing of your inventory and listings, without any technical hassle. The ease of use is one of the major reasons why it is worth integrating your stores.
Link Shopify to Etsy
In order to link Shopify to your Etsy store, you need to have product listings on Etsy already. You can then go onto Shopify and download the Etsy Marketplace Integration app. On the app’s homepage, navigate to the text block titled “Connect with Etsy.” Enter your Etsy store name and press Enter. On the following page, click “Allow Access.” And with that, your Shopify store will be integrated with Etsy.