We started by conducting a thorough audit to understand iGel Beauty's current situation, goals, and the best way to achieve them. Our approach included several key initiatives:
Website Redesign and Launch: We revamped iGel Beauty’s website, making it more user-friendly with improved navigation and a fresh look. We incorporated User-Generated Content (UGC), reviews and added a Videowise feature on the homepage to show real people’s interactions with iGel Beauty products, adding authenticity and trust. Additionally, we significantly increased the site’s speed to ensure a smooth browsing experience.
Email Template Redesign and Klaviyo Flows: Our team created a new email template that reflected iGel Beauty’s brand identity. We then launched all core Klaviyo email flows, allowing us to engage customers off-site with personalised and targeted messages. By integrating data from on-site interactions and iGel’s quiz, we customised communications to fit individual customer preferences, creating a memorable experience with iGel Beauty.
On-Site Quiz Implementation: We introduced an on-site Octane AI quiz to help customers find the products best suited to their needs. This quiz collects valuable data, which we used to personalise customers’ shopping experiences. By integrating this data with Klaviyo, we sent highly targeted and relevant emails based on quiz responses.
Loyalty Program Overhaul: To reduce reliance on discounts, we restructured iGel Beauty's loyalty program. This included redesigning the loyalty landing page and launching loyalty email flows. We aimed to enrich the loyalty experience through email for loyalty members, and educate non-members on the loyalty program to entice sign ups. By highlighting the benefits of loyalty both on-site and through emails, we encouraged repeat purchases and built stronger customer relationships.
SMS Flows and Mobile App Launch: In addition to email flows, we launched SMS flows to provide another layer of customer communication. We also developed and launched a mobile app store via TapCart, which generated $185.7K in the first three months. This mobile app offered customers a convenient way to shop, made iGel Beauty more accessible and responsive, and ultimately increased Customer Lifetime Value.
A/B Testing and Continuous Optimisation: Throughout working with iGel, we have conducted numerous A/B tests to continually optimise the website and improve the customer journey. These tests have helped us implement changes that improved user experience, increased conversion rates, and maximised revenue.
