We began by working closely with Tapcart to understand the platform's functionalities and the steps required for a smooth integration. Our development team focused on meeting specific integration needs, ensuring a seamless user experience. We collaborated with Tapcart to integrate point code redemption within the app, ensuring it worked smoothly through extensive testing and refinement.
To improve navigation and product discovery, we customised product tagging for Collections. This made it easier for users to find what they were looking for, improving overall engagement. We strategically adjusted the Soft & Hard Launch dates to maximise app downloads and user engagement during promotional periods, increasing app visibility and attracting more users.
We also prioritised creating an enjoyable shopping experience by implementing personalised product recommendations through Rebuy Smart Cart. This feature offers users tailored suggestions, enhancing both engagement and efficiency throughout their shopping journey.
On a marketing front, we made strategic updates to the landing page copy to better reflect iGel’s brand voice. Adding a reviews section helped build trust and credibility while refining product recommendations and collection navigation improved usability and encouraged users to explore more products. Email campaigns were also updated to promote discount codes to users signed up to their email list.
These changes supported the successful launch and ongoing performance of iGel's Tapcart app.
