Our partnership with Run Gum began with an audit, which helped us determine where they were performing well and where we could help them improve. From their Klaviyo audit, we were able to provide them with a significant list of recommendations and strategies that would help them grow and optimise their email marketing.
We began by creating a sign-up strategy guide accompanied by a series of sign-up forms that would give their sign-up experience the boost it needed to grow their email list. Following this, we built a new UI/UX Email Template to ensure brand consistency throughout their customer's experience, from their website o their email marketing. This template was used within a series of flows which were highly segmented based on the individual customers' lifestyle goals indicated in their onsite Octane AI quiz. This segmentation was used to target the right audiences with the right products and improve their overall customer experience.