A/B Test

Mobile Navigation

While analysing recordings, the client noted that there may be some misclicks in the mobile navigation. The hypothesis was that this could be due to the children sections of the menu. The original had + icons that would open an accordion. This could obscure the visibility of the menu on mobile devices. Our alternative design displayed > icons which, when clicked, would open an additional menu section which can easily be viewed

The Results

The main goal of this change in functionality was to improve the customer journey throughout the site. When observing metric changes, we observed a 2.93% increase in “Add to Bag” clicks, a 6.52% increase in main category clicks, a 5.83% increase in subcategory clicks, a 7.25% increase in eCommerce Conversion Rate, and a 6.72% increase in Revenue per Visitor. We set Variant 1 live permanently.

  • 7.25%

    Increase in Conversion Rate

  • 6.72%

    Increase in Revenue per Visitor

  • 5.83%

    Increase in Subcategory Clicks
Your Turn

More A/B Tests

  • 65.16% increase in Conversion Rate

    65.16% increase in Conversion Rate

    Conducting an A/B/C test by simply shifting elements on the product detail page made large impacts on the Conversion Rates, Revenue per Visitor, and Add to Cart Rates of one...

  • 73.5% Increase in Average Order Value

    73.5% Increase in Average Order Value

    Read how a small change can make wave-high impacts to increase Conversion Rates, Average Order Value, and Revenue per Visitor for one of our clients.

  • 40.37% Increase in Revenue per Visitor

    40.37% Increase in Revenue per Visitor

    Changing the copy of one sentence increased Conversion Rates, Revenue per Visitor, Average Order Value, and Checkout Visits in one go.

GET IN TOUCH

Let’s talk about your business.

GET IN TOUCH

Let’s talk about your business.

hello@blendcommerce.com