Sports Nutrition Brand
7.25% increase in Conversion Rate
A/B Test
Mobile Navigation
While analysing recordings, the client noted that there may be some misclicks in the mobile navigation. The hypothesis was that this could be due to the children sections of the menu. The original had + icons that would open an accordion. This could obscure the visibility of the menu on mobile devices. Our alternative design displayed > icons which, when clicked, would open an additional menu section which can easily be viewed




The Results
The main goal of this change in functionality was to improve the customer journey throughout the site. When observing metric changes, we observed a 2.93% increase in “Add to Bag” clicks, a 6.52% increase in main category clicks, a 5.83% increase in subcategory clicks, a 7.25% increase in eCommerce Conversion Rate, and a 6.72% increase in Revenue per Visitor. We set Variant 1 live permanently.
-
7.25%
Increase in Conversion Rate -
6.72%
Increase in Revenue per Visitor -
5.83%
Increase in Subcategory Clicks
More A/B Tests
-
Growth
26.2% Increase in Revenue per Visitor
Discover how adding express checkout options to the cart boosted revenue per visitor by 26.2% and drove a 53% uplift in mobile performance.
Growth -
11.11% Increase in Revenue per Visitor
Discover how simplifying mobile navigation helped customers find products faster and transformed browsing into buying.
-
18.73% Increase in Revenue per Visitor
Testing the layout of information on the product detail page is important, as not all customers process information the same way. By tweaking the way these sections are presented, we...
GET IN TOUCH
Let’s talk about your business.
GET IN TOUCH