A/B Test

Exit Intent Sign Up vs Redirect

We wanted to test the impact of a site redirect pop-up that lead customers to relevant content when exiting the page, versus a sign-up form pop-up that offered a discount. The goal was to increase their email subscriber list, but ultimately increase their eCommerce Conversion Rate and their Average Order Value.

The Results

Offering the sign-up form with a discount led to increased engagement with the form and positive eCommerce metrics for these users like a +2.9% increase in eCommerce Conversion Rate, +4% increase in Average Order Value (AOV), +2% increase in Average Purchase Revenue per User, +37% more interaction with the pop-up (clicks on the CTA button), and a 3% reduction in pop-up close interactions. We permanently implemented the newsletter pop-up from Variant 1.

  • 2.9%

    Increase in Conversion Rate

  • 4%

    Increase in Average Order Value

  • 37%

    Increase in Interaction with Pop-Up (CTA Clicks)
Your Turn

More A/B Tests

  • 4% Increase in Revenue per Visitor
    Growth

    4% Increase in Revenue per Visitor

    Making scent selection easier with swatches helped increase conversion and revenue, while revealing new insights about subscription behaviour.

    Growth
  • 26.2% Increase in Revenue per Visitor
    Growth

    26.2% Increase in Revenue per Visitor

    Discover how adding express checkout options to the cart boosted revenue per visitor by 26.2% and drove a 53% uplift in mobile performance.

    Growth
  • 11.11% Increase in Revenue per Visitor

    11.11% Increase in Revenue per Visitor

    Discover how simplifying mobile navigation helped customers find products faster and transformed browsing into buying.

GET IN TOUCH

Let’s talk about your business.

GET IN TOUCH

Let’s talk about your business.

hello@blendcommerce.com