A/B Test

Exit Intent Sign Up vs Redirect

We wanted to test the impact of a site redirect pop-up that lead customers to relevant content when exiting the page, versus a sign-up form pop-up that offered a discount. The goal was to increase their email subscriber list, but ultimately increase their eCommerce Conversion Rate and their Average Order Value.

The Results

Offering the sign-up form with a discount led to increased engagement with the form and positive eCommerce metrics for these users like a +2.9% increase in eCommerce Conversion Rate, +4% increase in Average Order Value (AOV), +2% increase in Average Purchase Revenue per User, +37% more interaction with the pop-up (clicks on the CTA button), and a 3% reduction in pop-up close interactions. We permanently implemented the newsletter pop-up from Variant 1.

  • 2.9%

    Increase in Conversion Rate

  • 4%

    Increase in Average Order Value

  • 37%

    Increase in Interaction with Pop-Up (CTA Clicks)
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