Discover the game-changing power of Customer Lifetime Value (CLV) for your business. This powerful metric predicts your customers' long-term worth, allowing you to identify valuable patrons and tailor strategies to boost profitability. Learn how to calculate CLV and unleash its potential for sustainable growth. From identifying high CLV customers to providing exceptional service and optimising marketing efforts, CLV will guide you towards increased customer loyalty and higher investment returns. Transform your business into a customer-focused success story with the invaluable insights provided by CLV. 

Ready to take your Shopify store to new heights and turn visitors into loyal customers? Look no further! This ultimate guide to Shopify conversion optimisation has you covered. These ten powerful tactics can boost your sales, from speeding up your website and ensuring mobile responsiveness to crafting compelling product descriptions and using social proof. Don't let cart abandonment hold you back; implement abandoned cart recovery strategies and create urgency with limited-time promotions. Trust signals, personalisation, A/B testing, and continuous optimisation are also crucial for success.

Let's face it, cohort analysis is the unsung hero of data analysis. But how does one use it? Read more to find out.