Peter is the Co-Founder and Executive Chairman of Blend, a leading Shopify CRO Agency, where he plays a pivotal role in shaping the agency's strategic direction and mentoring its leadership team. With over a decade of experience in growing DTC brands using Shopify Plus, Peter has been instrumental in Blend's success, contributing to its recognition as a multi-award-winning agency. His deep understanding of eCommerce and conversion optimization drives Blend's mission to enhance Customer Lifetime Value (CLV) for its clients.
In his current role, Peter focuses on providing strategic advisory support, ensuring that Blend remains at the forefront of industry innovation. His leadership and vision have been central to the agency's growth and its ability to deliver exceptional results for clients.
Outside of Blend, Peter co-founded the eCom Collab Club™️, a dynamic community that connects and empowers eCommerce professionals through events, networking opportunities, and educational resources.
Published: September 16, 2020
Last updated: November 15, 2024
