Your branding is your reputation. It’s both an art and a science that you have to carefully navigate in order to make a lasting impression in the mind of your target audience. Applying brand guidelines to something like a blog article or social media post is simple, but people often wonder how to keep brand consistency when it comes to your video content.

You might have embarked on your maiden Shopify store voyage thinking that all you needed to establish yourself was an awesome name, a cool logo and a domain set up and you’d be good to go. Correct? Wrong. You need a strategy that communicates your story, vision and mission to your customers, making them want to engage with you and ensures consistency across all channels. In other words: good branding. 

Don't be scared if you feel like you've missed out on the greatest eCommerce events of the year - here are 20 that are still coming up.

The go-to place for online merchants and consumers for online commerce is introducing 100+ new features and updates all for our enjoyment. Shopify has come bearing extraordinary gifts with the recent announcement of Shopify Editions. We're diving in to see what the new Shopify release has to offer.