Shopify CRO
Peter Gardner

Your Website Is the Brand Moat That Turns Traffic Into Revenue

A short Blend positioning piece on why the website is the place where ads, content, trust, product value, and brand moat either turn into revenue or leak away.

Shopify CRO
Shopify CRO
Peter Gardner

Daniel Priestley’s 7-11-4 Rule for eCommerce Brands

A practical eCommerce interpretation of Daniel Priestley’s 7-11-4 rule, explaining how repeated touchpoints across channels help customers build trust before buying.

Shopify CRO
Shopify CRO
Peter Gardner

How Crocs Built Their Brand Moat After Becoming a Commodity

A brand moat lesson from Crocs, showing how positioning, customisation, and cultural relevance helped the brand escape commodity pressure and rebuild preference.

Shopify CRO
AI Search & GEO
Peter Gardner

The Bad News About AI, SaaS and Agencies for eCommerce Brands

If AI makes it easier to copy a business, eCommerce brands need stronger moats. This article outlines 16 assets that compound over time and protect brand value.

AI Search & GEO
AI Search & GEO
Peter Gardner

Will SaaS and AI Replace eCommerce Agencies? The Good News

A perspective on why AI inside SaaS tools may be good news for eCommerce brands, pushing agencies away from low-value execution and toward deeper expertise.

AI Search & GEO
CRO Audit & Insights
Peter Gardner

CRO Mapping Call for Shopify Brands That Have Been Burnt Before

A sales-led article for Shopify brands who have been burnt by agencies before, explaining how Blend approaches quality control, communication, reporting, and CRO support.

CRO Audit & Insights
CRO Audit & Insights
Peter Gardner

How to Find the Limiting Factor in Your eCommerce Funnel

This article explains how to find the one constraint limiting an eCommerce funnel, using cart logic and performance as an example of a bottleneck close to the money.

CRO Audit & Insights
AI Search & GEO
Peter Gardner

How to Limit AI Output So CRO Work Actually Gets Implemented

A practical workflow for limiting AI output so eCommerce teams move from research to analysis, recommendations, prioritisation, execution, and measurement without overwhelm.

AI Search & GEO
AI Search & GEO
Peter Gardner

Which LLM Is Best for eCommerce Tasks?

A practical take on why no single LLM is best for every eCommerce task and how teams should choose models based on the job to be done.

AI Search & GEO
AI Search & GEO
Peter Gardner

CRO Agent Build-in-Public: Alpha Testing Update

A build-in-public update on Blend’s CRO Agent, including early internal findings from analysing Blend’s own site data before alpha testing starts.

AI Search & GEO
CRO Audit & Insights
Peter Gardner

How to Use the 5 Whys for eCommerce CRO Root Cause Analysis

A practical guide to using the Lean Six Sigma 5 Whys method in eCommerce CRO, so teams can diagnose root causes before jumping to recommendations.

CRO Audit & Insights

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

5.0 on Reviews.io

CONTACT US

Get in touch with the Shopify CRO experts at Blend Commerce

hello@blendcommerce.com

Here’s what to expect:

  1. After you get in touch, one of the Blend Directors will reach out within 1 business day.
  2. We'll ask for more detail about your business to assess whether Blend is the right fit, and if not, we'll recommend someone who is.
  3. If it looks like we can help, you’ll be invited to a call to dig into the challenges you’re facing and the numbers behind them.
  4. From there, we’ll outline clear steps to help get things on track.