The biggest Aquatics company in the US was looking for an agency to help with their website performance and to build a User Interface (UI) that was fresh and User Experience (UX) that was intuitive\u00a0to improve their Customers Experience.

The Problem

Aquarium Co-Op a long-serving client of Blend Commerce when they first approached us they had two goals in their mind. The first is site speed and the second was wanting a fresh design to invite new customers to shop with ease and confidence. 

Aquarium Co-Op has worked with Blend for several years and their previous site was a highly customised Shopify Theme - Turbo from Out of The Sandbox. Each month as part of our growth partnership, we would continuously make improvements to their User Experience (UX) and the speed of the site. Eventually getting to a score of 99 on PageSpeed Insights we felt that there was no more room for speed improvements on their current theme, which sparked a new redesign and a fully custom theme build.

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What We Did To Help

Without customer data and best practices in mind, nothing can be done. Our client wanted to make sure that the site was also fast. Shopify released a Theme called Debut which we were able to highly customise and make speed our core value for this redesign. 

With the help of our partner HotJar, the use of Google Analytics, and our end-to-end partnership, we were able to redesign an entire site from scratch with simplicity, accessibility, and speed in mind. Not only did we plan a redesign, but we also planned on extending the brand’s colour pallet and font allowing them to be more accessible.

Therefore, we changed the core green that Aquarium Co-Op adopted as their primary colour to be more accessible and went with a more yellow colour enhanced with black text to allow more people to read this. 

Not only did we do a full-scale redesign, we managed their full front-end development and also their technical back-end piece for the account area too. This has been a great success for both as we have created something functional and stylish, where our client has a useful site that is converting better.

The Results

We also integrated their site with their YouTube membership API, which allows paying subscribers to their YouTube channel to receive a special discount on their store.


(Below are some quarter-on-quarter stats that we were able to achieve by the end of Q1 2021 vs Q4 2020)

  • 144%

    Increase in Store Revenue

  • 18%

    Increase in Conversion Rate

  • 73%

    Increase in Store Sessions
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