A/B Test

Adding Persuasive Elements Below the Checkout CTA in the Cart

During our data analysis with this client, we found that the express checkout in the cart played a significant role in the payment methods by customers. We noted that many purchases used Shopify Pay, Paypal, and Apple Pay. We hypothesised that by adding these persuasive elements to the cart page along with their ‘100% satisfaction guarantee’ notice.

The Results

While ShopPay was the most popular option for customers, PayPal received the largest increase in engagement, which was due to ShopPay already being visible on the product detail pages. After these excellent results, we implemented Variant 1 permanently.

  • 6%

    Increase in Conversion Rate

  • 6.25%

    Increase in Clicks on Paypal

  • 0.5%

    Increase in Clicks on ShopPay
Your Turn

GET IN TOUCH

Let’s talk about your business.

By submitting this form, you agree to receive promotional messages from Blend. Unsubscribe at any time by clicking on the link at the bottom of our emails.

GET IN TOUCH

Let’s talk about your business.

hello@blendcommerce.com