The number one part of any project is getting customer data. This is so important in our agency, as without it, there would be no point in growing a business without understanding your customers. With HotJar installed, we were able to bring unique recommendations. Along with the Google Analytics report, we were armed with a total store redesign and a load of opportunities post-launch due to our Test, Analysis, and Iterate approach.
From initial wireframes, full designs were created. These were later developed into the site you see today, all using the Turbo Theme from Out of the Sandbox.
After the first few months of the site being live, we started work on iterating the store by installing HotJar, allowing us to see what we have done would be better practice for their users. We analysed their Google Analytics and PageSpeed Insights to actively seek out any gaps we have missed to improve their site month in month out continuously.