Titan Casket wanted to see what their customers thought of their current site, and we wanted to know if anything that we felt from a UX standpoint would be best to do. Firstly, we installed HotJar heat mapping on their site, allowing us to understand what users were doing to determine any recommendations or opportunities they wanted and needed. Armed with our UI/UX Audit, we were able to generate a list of tasks to enhance the customer experience for their new redesign.
A full redesign adding to their brand was then created using the generated reports. Understanding the customer feedback, we could redesign and build the entire customer journey and more.