Client

Wee Squeak

Project Status

Completed

Website

weesqueak.com

Wee Squeak is a leading children's shoe brand, based in Canada. Wee Squeak wanted to increase their conversion rate from mobile traffic, and Blend achieved this with a customised Out of the Sandbox Turbo theme.
Services

Design Development

Project overview

Wee Squeak had seen their mobile traffic grow rise from 50% to 80% in just three months. Their mobile conversion was tracking at less than 2%, significantly under the desktop conversion rate of the store. Due to changing customer behaviour, Wee Squeak needed to adapt their approach to ensure that conversion rate on mobile, was a closer match to their desktop conversion rate.

How Blend helped

Using our team’s deep experience of Out of the Sandbox themes, Blend initially decided that using the Turbo theme would be the best fit for Wee Squeak and their customer demographic. Our design team then began to look at mobile design features used with previous clients and discussed with the project lead on how these could specifically help achieve an increase in mobile conversion that Wee Squeak was looking for.

Through an initial discovery workshop with Susan, the Blend team were able to analyse data from the Wee Squeak store and review this in a real-world context with Susan’s support. As the project moved to the initial design concept stage, the Blend team were conscious to keep the key objective of the project as the focus.

The project with Wee Squeak was delivered and implemented over the course of 9 weeks and the redesigned Wee Squeak Shopify store was created using the following key implementations:

  • Turbo theme
    Based on Wee Squeaks requirements to optimise mobile, Turbo was best suited to her needs.
  • Mobile-first design
    As the Wee Squeak traffic was 80% mobile, all design decisions were taken in favour of mobile-first to maximise overall conversions for the store.
  • Product page optimisation
    Based on user data from the Wee Squeak store, product pages were optimised for increased conversion, specifically by improving the user experience of viewing product details.
  • Klaviyo integration
    As mobile optimisations were key, migrating Wee Squeak to Klaviyo from MailChimp was critical to helping achieve this goal.

The results

For the Blend team, the key metric here was the increase in mobile conversion rate. By achieving this, Blend was able to have a significant impact on both the long and short term sales of Wee Squeak by impacting on the biggest proportion of the store's traffic. By combining the objectives of entrepreneurs with hard data from Shopify stores, Blend is able to create and execute plans that make a real difference to the bottom line.
26

Increase in Mobile Conversion rate

16

Increase in Overall Conversion Rate

40

Increase in Revenue from mobile