Hunter & Gather knew they had more potential with Klaviyo. Blend worked with food brand to create a unique way to capture and convert customers.

The Problem

Hunter & Gather came to Blend Commerce to improve the performance of their email marketing and increase the percentage of their owned and returning revenue.

Upon auditing Hunter & Gathers existing Klaviyo, we noticed that they were missing critical flows and segments that kept them from performing above the benchmarks that we would expect to see for this industry.

Our goals for Hunter and Gather were as follows:

  • Increase Owned Revenue to 25%
  • 10% of Owned Revenue to originate from flows.
  • Reduce the Unsubscribe rate
  • Gain 1,000 new email subscribers each month
jump to results

What We Did To Help

Hunter & Gather came to Blend Commerce to improve the performance of their email marketing and increase the percentage of their owned and returning revenue.

Upon auditing Hunter & Gathers existing Klaviyo, we noticed that they were missing critical flows and segments that kept them from performing above the benchmarks that we would expect to see for this industry.

Our goals for Hunter and Gather were as follows:

  • Increase Owned Revenue to 25%
  • 10% of Owned Revenue to originate from flows.
  • Reduce the Unsubscribe rate
  • Gain 1,000 new email subscribers each month

The Results

  • 29%

    of Revenue is now from Owned Revenue

  • 51%

    of Owned Revenue originated from Flows

  • 0.36%

    Unsubscribe Rate

  • 1062

    new email subscribers generated per month
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