Using the goals and insights details above, we identified opportunities to increase engagement and revenue across all Email Marketing.
We began by:
- Ensuring Hunter & Gather’s Klaviyo was set up correctly
- Redesigning and rebuilding their Email Template with a focus on UI/UX
- Implementing new flows focusing on Acquisition Retargeting and Retention.
In addition, Blend created a Sign-Up Strategy guide to scale Hunter & Gather’s mailing list, introduced Automated List Cleansing to improve deliverability, and developed advanced segments to establish engaged subscribers for campaigns and unengaged subscribers for Winback opportunities.
Implementing the Octane AI quiz to gather zero-party data about the particular diet and preferences of Hunter & Gathers subscribers has further helped to grow their email list and create a personalised shopping and email experience for customers.
Within the Octane quiz, shoppers answer a series of questions regarding their specific diet and then receive a personalised recommendation that best suits their needs and preferences. Using this zero-party data, we can further personalise the emails and suggestions that Hunter & Gathers customers receive in their inboxes.