29% of total revenue from Email Marketing with Klaviyo

The Brief

Hunter & Gather came to Blend Commerce to improve the performance of their email marketing and increase the percentage of their owned and returning revenue.


Upon auditing Hunter & Gathers existing Klaviyo, we noticed that they were missing critical flows and segments that kept them from performing above the benchmarks that we would expect to see for this industry.


Our goals for Hunter and Gather were as follows:

  • Increase Owned Revenue to 25%
  • 10% of Owned Revenue to originate from flows.
  • Reduce the Unsubscribe rate
  • Gain 1,000 new email subscribers each month

How Blend helped

Using the goals and insights details above, we identified opportunities to increase engagement and revenue across all Email Marketing.

We began by:


  • Ensuring Hunter & Gather’s Klaviyo was set up correctly
  • Redesigning and rebuilding their Email Template with a focus on UI/UX
  • Implementing new flows focusing on Acquisition Retargeting and Retention.


In addition, Blend created a Sign-Up Strategy guide to scale Hunter & Gather’s mailing list, introduced Automated List Cleansing to improve deliverability, and developed advanced segments to establish engaged subscribers for campaigns and unengaged subscribers for Winback opportunities.


Implementing the Octane AI quiz to gather zero-party data about the particular diet and preferences of Hunter & Gathers subscribers has further helped to grow their email list and create a personalised shopping and email experience for customers.


Within the Octane quiz, shoppers answer a series of questions regarding their specific diet and then receive a personalised recommendation that best suits their needs and preferences. Using this zero-party data, we can further personalise the emails and suggestions that Hunter & Gathers customers receive in their inboxes.

The results

Blend continues our partnership with Hunter & Gather as we take care of their monthly management for Klaviyo, along with strategising, optimising and creating their email campaigns. We seek to continuously scale and grow Hunter and Gathers revenue while focusing and personalising the customer journey through email marketing.


We look forward to seeing this brand thrive and grow month on month and thoroughly enjoy being there for the journey. Watch this space. Here are just some of the results we have helped achieve with Hunter & Gather to date:


of Revenue is now from Owned Revenue


of Owned Revenue originated from Flows


Unsubscribe Rate


new email subscribers generated per month

0% Unsubscribe Rate — 100% Success.

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