To achieve the brand’s goals, Blend adopted a multifaceted approach that focused on several critical areas:
Website Redesign: We began with a full redesign of the brand’s website, enhancing both its functionality and visual appeal. Using heat mapping analysis with Clarity, we pinpointed areas needing improvement and made data-driven adjustments to optimise user interactions. This drove us to create an intuitive, seamless and engaging user experience, significantly improving customer satisfaction and conversion rates.
Introducing Subscriptions: As Recharge experts, we helped the brand launch a subscription model using the platform to foster customer loyalty and create a steady revenue stream. This feature allowed customers to receive their favourite products regularly and gave them easy subscription management, making their shopping experience more convenient and encouraging repeat purchases.
Implementing an On-Site Quiz: The Octane AI quiz served a dual purpose: it helped match customers with products best suited to their goals and needs AND collected detailed customer information that we could use in Klaviyo to further personalise the customer journey.
Email Marketing: Our team worked our magic on the brand’s email marketing by redesigning the email template and launching various Klaviyo flows. The on-site quiz played a crucial role in gathering valuable customer insights that we used to send personalised messages and product recommendations. This ensured that customers received content tailored to their specific preferences and customer profiles, driving home the value that the brand brings to each customer.
Rebuy Smart Cart Implementation: To improve the checkout process and increase the Average Order Value, we introduced a Rebuy Smart Cart. This feature provides a smoother and more intuitive checkout experience in order to reduce cart abandonment rates and increase overall customer satisfaction. Additionally, it offers individualised product suggestions during checkout, encouraging customers to add more items to their carts and boost overall sales.
Ongoing Monthly Reports and Analysis: Each month, we conduct a comprehensive analysis, reviewing on-site metrics to identify issues, gaps, and opportunities for improvement. These reports include recommendations for A/B testing and site implementations. Additionally, we evaluate email marketing performance, assessing the effectiveness of email flows, sign up forms and campaigns, suggesting ways to improve engagement metrics and drive email revenue.
Throughout the CRO project, we balance the client’s internal priorities with our PECTI (Proof, Ease to Achieve, Cost, Time, and Impact) framework. This ensures that we meet the client’s goals while implementing our recommended optimisations effectively.
