157% in Revenue Over 3 Year Partnership

The Brief

Aquarium Co-Op, a prominent player in the aquarium industry, approached Blend with two primary objectives in mind: improving site speed and optimising conversion rates. Having faced challenges with previous agencies and freelancers, Aquarium Co-Op sought an ideal partner who could deliver high-quality work, prompt turnaround times, innovative ideas, and serve as a valuable business sounding board. 


This case study explores how Blend collaborated with Aquarium Co-Op to address their concerns and drive exceptional growth in the highly competitive aquarium market.

How Blend helped

To establish a foundation of trust and gauge compatibility, Blend worked on quick-win projects. The initial focus was on implementing design UI/UX best practices, enhancing site speed, and developing a custom shipping threshold calculator. These improvements laid the groundwork for a successful partnership.


Recognising the need to align our goals and strategies, Blend conducted an immersive, two-day in-person workshop. During this workshop, we immersed ourselves in the nuances of the aquarium business and collaborated closely with Aquarium Co-Op to devise strategies for future growth. This deep dive allowed Blend to understand Aquarium Co-Op's unique challenges and aspirations, fostering a deep connection and paving the way for transformative collaboration.


Following the workshop, Blend and Aquarium Co-Op forged a three-year growth partnership. This collaboration entailed innovation, iterative website development, and continuous testing to optimise the Aquarium Co-Op online experience. 


Some of the key accomplishments include:

  • Redesign and Custom Theme Build: Recognising the limitations of Aquarium Co-Op's existing theme, Blend worked on a complete redesign and custom theme build. By prioritising customer data and best practices, Blend developed a highly customised theme based on Shopify's Debut, ensuring a seamless and lightning-fast browsing experience for Aquarium Co-Op's customers.


  • Accessibility and Brand Enhancement: Blend worked closely with Aquarium Co-Op to improve accessibility and extend the brand's visual identity. The core green colour adopted by Aquarium Co-Op was modified to be more accessible, with a vibrant yellow hue and enhanced legibility through black text. This change enabled a broader audience to engage with Aquarium Co-Op's content effectively.


  • Full-scale Redesign and Front-end/Back-end Development: Blend undertook a comprehensive redesign of Aquarium Co-Op's entire website, meticulously focusing on simplicity, accessibility, and speed. The redesign encompassed both front-end and technical back-end enhancements, ensuring a functional and stylish site that delivered superior conversion rates. Additionally, Blend seamlessly managed the front-end and technical back-end aspects of the account area, further enhancing the overall user experience.

To provide an authentic voice and firsthand experience, we approached Aquarium Co-Op to share their thoughts on their partnership with Blend. Check the video out that highlights the remarkable impact of the collaboration between Blend & Aquarium Co-Op. 

The results

Over the course of the three-year partnership, Blend's collaboration with Aquarium Co-Op yielded impressive results across various key performance indicators:


✔︎ Conversion Rate: Aquarium Co-Op witnessed a remarkable 40.38% increase in conversion rates, indicating a substantial improvement in turning website visitors into paying customers.

✔︎  Average Order Value: Through effective optimisation strategies, Blend helped Aquarium Co-Op achieve a substantial 20.82% increase in average order value, contributing to increased revenue and profitability.

✔︎  Customer Retention Rate: Blend's customer-centric approach and user experience enhancements resulted in a 13.30% increase in customer retention, highlighting Aquarium Co-Op's ability to retain and satisfy their existing customer base.
✔︎  Purchase Frequency: Aquarium Co-Op experienced a significant 10.29% rise in purchase frequency, indicating that Blend's efforts in optimising the website experience led to increased customer engagement and repeat purchases.

✔︎  Revenue: Blend's collaborative efforts propelled Aquarium Co-Op's revenue to soar by an impressive 157%, showcasing the substantial growth achieved through our partnership.

✔︎ Customer Lifetime Value (CLV): Blend's optimisation strategies and user experience enhancements resulted in an impressive 60.90 CLV. 


Increase in Conversion Rate


Increase in Average Order Value


Increase in Customer Retention Rate


Increase in Revenue

Seen enough?

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