Without customer data and best practices in mind, nothing can be done. Our client wanted to make sure that the site was also fast. Shopify released a Theme called Debut which we were able to highly customise and make speed our core value for this redesign.
With the help of our partner HotJar, the use of Google Analytics, and our end-to-end partnership, we were able to redesign an entire site from scratch with simplicity, accessibility, and speed in mind. Not only did we plan a redesign, but we also planned on extending the brand’s colour pallet and font allowing them to be more accessible.
Therefore we changed the core green that Aquarium Co-Op adopted as their primary colour to be more accessible and went with a more yellow colour enhanced with black text to allow more people to read this.
Not only did we do a full-scale redesign, we managed their full front-end development and also their technical back-end piece for the account area too. This has been a great success for both as we have created something functional and stylish, where our client has a useful site that is converting better.