Insight

Product Recommendations Reached Too Few Shoppers

Stone Creek Coffee’s existing product-recommendation module appeared low on the product page, and scrollmap data showed that only 2.41% of mobile visitors reached it. The module also favoured alternative coffees rather than equipment and other complementary items, limiting its value for shoppers who had already chosen a core product. Our CRO audit linked this visibility problem to a wider device gap: mobile generated 69% of visits, while desktop converted 49% better. We recommended bringing relevant recommendations into the active buying area so more visitors could discover useful add-ons before leaving the product information flow. The opportunity was commercial as well as behavioural: improve product discovery and order value without interrupting the main product, subscription choice or sticky Add to Cart.

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A/B Test

Complete Your Routine Module on Product Pages

We hypothesised that a Rebuy-powered “Complete Your Routine” module placed within the PDP purchase area would increase average order value and revenue per visitor by exposing complementary items earlier. Using Intelligems, we ran an A/B test across desktop and mobile. The control retained the existing lower-page module with alternative products. Variant 1 showed Rebuy AI recommendations in the right-hand product panel, with quick-add opening the existing option selector. The new widget hid when no valid recommendation was available and kept add-on selections separate from the main product form. The test measured conversion, revenue per visitor, average order value, subscription orders and add-to-cart rate.

The Results

Variant 1 produced a strong desktop response and a clear reason to avoid an all-device rollout. On desktop, conversion rate increased 26%, revenue per visitor 24%, add-to-cart rate 22% and subscription orders per visitor 498%. Average order value fell 1%, so the revenue gain came from more visitors purchasing rather than larger baskets. Mobile moved in the opposite direction: conversion fell 5%, revenue per visitor 9%, add-to-cart rate 0.1% and average order value 4%, although subscription orders per visitor increased 45%. Across all traffic, conversion increased 7%, revenue per visitor 4%, add-to-cart rate 9% and subscription orders per visitor 111%, while average order value decreased 3%. Our interpretation is that the earlier module supported desktop discovery but introduced more friction or lower-value choices in the tighter mobile purchase flow. The experiment ran for two weeks and did not reach statistical significance, so the movements remain directional. The client approved the desktop-only recommendation; permanent deployment has not been separately confirmed.

  • 498%

    increase in desktop subscription orders per visitor

  • 26%

    increase in desktop conversion rate

  • 24%

    increase in desktop revenue per visitor
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