Shopify Conversion Rate Optimisation for eCommerce Brands

Is Your Shopify Store Underperforming?

Even the best Shopify stores can leak revenue. If any of these issues sound familiar, you're not alone, and a smart CRO strategy can help.

Award-Winning Shopify CRO Agency

  • Standout CRO Agency of the Year 2025

    “This agency sets the benchmark for CRO excellence, combining a clear and repeatable process with platform-specific expertise. With outstanding case studies, transparent data, and impressive performance uplifts, Blend Commerce demonstrates both operational maturity and meaningful business impact.”
  • Small Agency of the Year 2025

    “It’s incredibly refreshing to see an agency not only delivering results but doing so with the rigour of solid processes and documentation at its core. The long-standing client relationships and impressive audit-to-retainer conversion rate are clear indicators of consistent value and deep client trust. On the technical front, the custom subscription and tiered gifting solutions reflect real platform mastery, going far beyond out-of-the-box Shopify builds.”
  • Medium Agency of the Year 2025

    “Blend Commerce impressed us with its focused proposition and a rigorous experimentation process that was both easy to understand and replicate. The team’s clarity of focus and strong project planning were evident throughout, driving excellent results not only internally but also for clients.”

Unlock More Profit in 3 Simple Steps

Uncomplicated and stress-free.
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    Book a Call

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    Get Ready for Big Results

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    Watch Your Profits Grow

Conversion Rate Optimisation Audit

CRO Insights & Roadmapping Service

A strategic audit that shows what is blocking sales and how to fix it. Clear priorities. Evidence. A test backlog ready to go.

  • Data & behaviour analysis (GA4, Clarity/Hotjar, cohorts)
  • UX & CRO heuristic review of PDP/PLP/cart/checkout
  • Prioritised test roadmap with projected ROI

Ongoing CRO for Companies

CRO Implementation Service

Design, dev, and A/B testing to ship improvements fast. Tight QA. Zero drama. Real uplift.

  • A/B test creation, QA and monitoring with proper power
  • UI/UX optimisation built for speed, clarity and conversion
  • Monthly reporting, learnings library and safe roll-outs

Not sure where to start?

What is Conversion Rate Optimisation?

The CRO Buy Trifecta™ Framework

eCommerce Conversion Rate Optimisation (CRO) is the strategic process of growing the lifetime profit per customer by optimising and balancing all the core eCommerce growth levers.

It's not just about optimising Conversion Rates (CR). You also want to optimise your Average Order Value (AOV), Purchase Frequency (PF), and Customer Retention Rates (CRR). We call this the Buy Trifecta™.

Most brands try to "fix" one of these areas and end up breaking another. They might pile on upsells to a site that can barely convert a first-time buyer, or dump money into loyalty programs before AOV is healthy.

Our approach: find the Buy metric that's bleeding most, your personal "Metric on Fire", and fix that first. By optimising the right lever at the right time, we help you increase conversions, average order values, and retention together for compound growth.

Brands that work with Blend

Here’s what founders and eCommerce Directors achieved with Blend after 12 months:

  • 70%

    Average increase in Revenue over 12 months

  • 37%

    Average increase in Average Order Value over 12 months

  • 21%

    Average increase in Returning Customer Rate over 12 months

Multi-Award Winning Shopify CRO Agency

Our eCommerce Industry Awards

This recognition means more than the trophies to us. It’s validation of our commercial-first approach, our proprietary frameworks, and core commitment to measurable ROI for every client we work with.

Shopify CRO Agencies

Why choose Blend as your Shopify CRO agencies?

We understand that choosing the right agency is a major decision. So here are the 5 things that make us uniquely positioned to deliver consistent, measurable results and align fully with your goals.

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Video testimonials

Conversion Rate Optimization FAQs

What is a Conversion Rate Optimisation Agency?

A Conversion Rate Optimization (CRO) Agency helps eCommerce brands turn more visitors into paying customers. Instead of chasing more traffic, a CRO agency improves how well your existing traffic converts, through analytics, user behaviour insights, and A/B testing.

What does a CRO agency actually do?

A CRO agency identifies what’s stopping visitors from buying, tests changes to fix those issues, and measures the impact on sales. At Blend, that means using tools like Microsoft Clarity, GA4, and Intelligems to track behaviour, run experiments, and roll out data-backed improvements.

What makes Blend different from other CRO agencies?

We’re a Conversion Rate Optimisation Agency built specifically for Shopify brands. Our entire process is in-house, strategy, design, development, and QA, so you get full accountability, faster delivery, and measurable commercial outcomes.

How much does a CRO agency cost?

Pricing depends on the size of your store and the depth of work required. Blend’s projects typically start with a one-off CRO Audit and Insights Roadmap, followed by ongoing monthly optimisation. Every recommendation is backed by data and ROI projections before testing begins.

What does CRO stand for?

CRO stands for Conversion Rate Optimisation. The process of improving how effectively a website turns visitors into buyers. It’s a continuous cycle of data analysis, hypothesis testing, and refinement.

What are the benefits of working with a CRO agency?

A CRO agency helps you increase revenue without increasing ad spend. By improving on-site conversion rates, you lower acquisition costs (CAC), lift Average Order Value (AOV), and boost Customer Retention Rate (CRR), all leading to higher lifetime value and profitability.

Is Blend a Shopify CRO Agency?

Yes. Blend Commerce is a multi-award-winning Shopify CRO agency trusted by global eCommerce brands. We specialise in turning analytics into action and ensuring every website improvement drives measurable business growth.

How do I know if my store needs CRO help?

If traffic is steady but sales aren’t growing, or you’re relying heavily on paid ads to stay profitable, it’s time to look at CRO. A quick CRO Mapping Call with our team can reveal where your site is leaking revenue and how to fix it.

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