Blend began by carrying out an audit to understand where the The Pain Relief Brand was, where they wanted to be, and how we could strategically and efficiently get them there.
We built an on-site quiz using Octane AI and integrated the data from Octane to Klaviyo to create highly segmented and personalised emails and flows. Our team also designed a UI/UX Email Template before building out 13 Core Flows, all integrating Octane AI data to ensure customers received marketing specific to them. Additionally, Blend provided a Sign-up Form Strategy Guide and created Sign-Up Forms built specifically for the Renowned Pain Relief Provider’s site to lead customers into a functional conversion funnel while gaining email subscribers.
Lastly, an NPS Survey on-site was built and within an email flow using Reveal and Explore to get insight into where customers are in their journey, how they feel about the brand, and how we can leverage those insights to improve marketing and design for these customers.
Reveal pulled data that created RFM Segments, separating customers based on their recency of purchase, frequency of purchase, and monetary value. After that, Blend implemented flows based on these RFM Segments that allowed us to further engage with customers depending on where they are in their journey with The Brand to create an enriching experience that gives customers what they need when they need it most.
