Using our team’s deep understanding of Klaviyo, Blend implemented a comprehensive redesign of the automated email flows for Fresh Patch. This included both the design of the flows, timings, and content creation.
Through an initial intensive Klaviyo email audit, Blend identified that certain key automated flows were missing from the Fresh Patch approach to email. By also mining the Google Analytics and sales data of Fresh Patch, the team was able to identify customer behaviour that was leading to unsubscribes from email and churn on the subscription products that the brand offered.
Using these insights, Blend worked with Fresh Patch on the key elements below:
- Advanced Post Purchase Flow
Based on the need to provide strong after-sales care, an advanced post-purchase flow was introduced.
- Use of advanced segmentation
Due to the unique characteristics of the Fresh Patch customer, Blend used custom profile properties along with the advanced segmentation of Klaviyo to improve email success.
- App integrations with Klaviyo
Given that Fresh Patch was also using some best in class Shopify apps, these were integrated with Klaviyo to improve the impact of both Klaviyo and the apps.
- Structured campaign strategy
In order to boost email revenue, a structured plan for email campaigns was created to improve both deliverability and conversion of email campaigns.
