The vibrant heart of Blend Commerce, Jo has an infectious enthusiasm for taking on new challenges, making her a driving force in our team. With a deep background in psychology, Jo looks beyond the data to truly understand the motivations behind customer actions, making her approach to eCommerce both thoughtful and effective. With Jo as part of our team, we’re not just working; we’re creating, innovating, and setting new standards in the eCommerce world.

About the author

Jo Badenhorst

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