Using our team’s deep experience of Out of the Sandbox themes, Blend initially decided that using the Turbo theme would be the best fit for Wee Squeak and their customer demographic. Our design team then began to look at mobile design features used with previous clients and discussed with the project lead on how these could specifically help achieve an increase in mobile conversion that Wee Squeak was looking for.
Through an initial discovery workshop with Susan, the Blend team were able to analyse data from the Wee Squeak store and review this in a real-world context with Susan’s support. As the project moved to the initial design concept stage, the Blend team were conscious to keep the key objective of the project as the focus.
The project with Wee Squeak was delivered and implemented over the course of 9 weeks and the redesigned Wee Squeak Shopify store was created using the following key implementations:
Turbo theme
Based on Wee Squeaks requirements to optimise mobile, Turbo was best suited to her needs.
Mobile-first design
As the Wee Squeak traffic was 80% mobile, all design decisions were taken in favour of mobile-first to maximise overall conversions for the store.
Product page optimisation
Based on user data from the Wee Squeak store, product pages were optimised for increased conversion, specifically by improving the user experience of viewing product details.
Klaviyo integration
As mobile optimisations were key, migrating Wee Squeak to Klaviyo from MailChimp was critical to helping achieve this goal.
